Panoramic product display assembly

Abstract

A product display assembly comprising a product display assembly comprising a supporting medium having a maximum length boundary of a shipping and display space and a maximum width boundary of the shipping and display space, a plurality of product packages arranged on the supporting medium further comprising a maximum height boundary of the shipping and display space, wherein the plurality of product packages further comprise a length boundary and a width boundary, wherein one or more outward facing sides the product packages comprises substantially similar consumer indicia to the consumer indicia on one or more outward facing sides of different product packages, wherein no negative sides are outward-facing, and wherein one or more product packages are outward facing to any direction in the x-y plane.

Description

FIELD OF THE INVENTION[0001]This invention relates generally to pallet display assemblies and also to a method of displaying pallet display assemblies.BACKGROUND OF THE INVENTION[0002]In-store displays are effective marketing tools for product manufacturers and retailers. When customers see a product display that prominently shows a product logo or trademark, the customer may be more likely to purchase the product based on customer loyalty, positive consumer perception of that product, or increased consumer interest due to the prominence of the display itself. To take advantage of this, product manufacturers and retailers design product packages to provide the customer with a positive visual first impression of the product—that is, while the product is still on display at the retail location. Consequently, product display assemblies generate product sales and revenue.[0003]One feature that prior art product display assemblies share is that there is a vast amount of “white space” tha...

AI Technical Summary

Benefits of technology

[0026]wherein one or more product packages on the product display assembly is removed such that the outward facing sides of the remaining product packages on the product display assembly create a hangman effect.

Problems solved by technology

The white space tends not to convey any positive marketing or product statements to the consumer and thus, fails to take full advantage of an opportunity to speak to consumers while in the retail space.

This being the case, the possible areas in which a product display assembly can be set-up in a retail location are dramatically limited.

That being said, presenting and maintaining effective displays may provide obstacles for a retailer.

For instance, ensuring product display assemblies are properly set-up in a retail location increases costs because personnel are required to set up the displays.

Consequently, the retailer and producer have not given the consumer the best possible first-impression of a product as possible.

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