System and method for contextual advertising and merchandizing based on user configurable preferences

a contextual advertising and merchandizing technology, applied in the field of methods and systems supporting online advertising, can solve the problems of imposing a significant administrative burden on merchants, not providing a solution for off-loading this tracking/reward functionality, and conventional systems that have not been able to create effective ways of extracting keywords

Inactive Publication Date: 2009-01-15
EBAY INC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Unfortunately, conventional systems have not been able to create an effective way of extracting keywords from web pages and create contextual advertisements that may lead to a user purchase transaction.
This transaction tracking and rewarding process imposes a significant administrative burden on the merchant.
Current technology does not provide a solution for off

Method used

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  • System and method for contextual advertising and merchandizing based on user configurable preferences
  • System and method for contextual advertising and merchandizing based on user configurable preferences
  • System and method for contextual advertising and merchandizing based on user configurable preferences

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Embodiment Construction

[0017]A computer-implemented system and method for contextual advertising and merchandising based on user configurable preferences is disclosed. In the following description, numerous specific details are set forth. However, it is understood that embodiments may be practiced without these specific details. In other instances, well-known processes, structures and techniques have not been shown in detail in order not to obscure the clarity of this description.

[0018]As described further below, according to various example embodiments of the disclosed subject matter described and claimed herein, there is provided a computer-implemented system and method for contextual advertising and merchandizing based on user configurable preferences. The system includes an advertising (ad) preferences service to obtain user preference information related to advertising and to modify the presentation of advertising to the user based upon the user preference information. Various embodiments are describ...

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PUM

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Abstract

A computer-implemented system and method for contextual advertising and merchandising based on user configurable preferences is disclosed. The system in an example embodiment includes an advertising (ad) preferences service to obtain user preference information related to advertising, enable user configuration of the user preference information related to advertising, and modify the presentation of advertising to the user based upon the user configured preference information.

Description

BACKGROUND[0001]1. Technical Field[0002]This disclosure relates to methods and systems supporting online advertising and online transactions by a user. More particularly, the present disclosure relates to contextual advertising and merchandizing based on user configurable preferences.[0003]2. Related Art[0004]An increasingly popular way of delivering Internet advertisements is to tie the presentation of advertisements to particular user behaviors and / or user profiles, and / or user demographics. Such user behaviors include user access to a particular web page, user selection (also called mouse-clicking or clicking) of a particular location on a web page, user entry of a particular search string or keyword, and the like. In order to target advertising accurately, advertisers or vendors pay to have their advertisements presented in response to certain kinds of events—that is, their advertisements are presented when particular user behaviors warrant such presentation. If a particular adv...

Claims

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Application Information

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IPC IPC(8): G06Q30/00
CPCG06Q30/0257G06Q30/0269
Inventor SHIPMAN, SCOTT ROBERTFORTH, AARON K.
Owner EBAY INC
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