3 results about "Contextual advertising" patented technology

A system and method for contextual advertising that analyzes video content through multimodal examination of visual, audio, and textual elements to create detailed contextual understanding of individual scenes. The system segments video content into discrete scenes and simultaneously processes each scene to extract contextual characteristics including objects, settings, dialogue, music, and emotional tone. These characteristics are classified according to advertising industry taxonomies and converted into numerical embeddings that enable semantic similarity matching. During video playback, when advertisement opportunities occur, the system identifies the current scene context, analyzes available advertisements using similar techniques, computes similarity scores between scene and advertisement characteristics, and selects contextually appropriate advertisements for seamless integration. This approach enables privacy-compliant advertising that matches advertisement content with scene context rather than relying solely on user behavioral data, improving advertisement relevance and viewer experience.

The present disclosure is directed to providing supplemental content to one or more client devices requesting multimedia content. The supplemental content may be determined or selected based on the availability of one or more device channels, such as a display, speakers, or other component of the one or more client devices capable of providing an output. Furthermore, the supplemental content may be determined or selected based on the portions of the requested multimedia content that are the most prominent or significant, such as any audio content, any video content, and / or any textual content. The supplemental content may be provided to the one or more client devices such that it is displayed before, during, or after the display of the requested multimedia content.

Systems, apparatuses, and methods are described for contextually augmenting content, which may be offered based on segment types associated with various sentiments, emotions, and / or excitement levels which may be detected and / or aligned in the content. The contextual content augmentation may comprise in-video contextual advertising, which may be based on advertisement strategies such as segment-based, alignment / detection-based, market-based, and / or user-based strategies.