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47 results about "Contextual advertising" patented technology
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Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the identity of the user and the content displayed.
Contextual advertising system
InactiveUS20050033771A1MarketingSpecial data processing applicationsSystems analysisInformation retrieval
A system analyzes a user's historic browsing activity to determine one or more topics of interest to the user and displays to the user one or more advertisements that are relevant to the user's topic(s) of interest. The system analyzes a plurality of browses to determine the user's interest(s). Each of a plurality of analyzers analyzes an aspect of each user browse. A relevance filter determines if and when the user is sufficiently interested in a topic to display an advertisement related to the topic. Once the relevance filter identifies a topic of interest, the system displays an advertisement that is related to the identified topic of user interest.
Owner:ALOT
Techniques for facilitating on-line contextual analysis and advertising
InactiveUS20100138452A1Easy to analyzeEasy to operateDigital data processing detailsSpecial data processing applicationsRelevant informationReal time analysis
Various techniques are disclosed for facilitating on-line contextual analysis and / or advertising operations implemented in a computer network. According to some embodiments, various aspects may be used for enabling advertisers to provide contextual advertising promotions to end-users based upon real-time analysis of web page content which may be served to an end-user's computer system. In at least one embodiment, the information obtained from the real-time analysis may be used to select, in real-time, contextually relevant information, advertisements, and / or other content which may then be displayed to the end-user, for example, via real-time insertion of textual markup objects and / or dynamic content. According to specific embodiments, various operations may be performed for adapting or modifying a conventional context-based advertising systems to improve various features such as, for example, ad relevance estimation, click-through rate estimation, advertisement selection and layout, balancing exploration and exploitation, etc.
Owner:AMOBEE
Method and system for contextual advertisement delivery
InactiveUS20060287920A1MarketingSpecial data processing applicationsInformation retrievalContextual advertising
A method and system for providing contextual advertising content from an advertising database is disclosed. Content data of a target server may be scanned for a matching keyword, which may be provided by a weighted keyword database. A subset of the content data may be generated, in which the subset may be the matching keyword. A weight may be assigned to the matching keyword, based upon a comparison to the weighted keyword database. An advertising content request may be generated based upon the assigned weight of the matching keyword.
Owner:SEARCH INITIATIVES LLC
Just-In-Time Contextual Advertising Techniques
InactiveUS20090024718A1Facilitate real-time matchingMultiple digital computer combinationsMarketingReal time analysisWeb page
A system and method to facilitate real-time matching of content to advertising information in a network are described. A request for advertising information is received over a network, the advertising information to be displayed for a user entity in association with content information within a web page requested by the user entity, the request containing the content information, a web page identifier, and additional data associated with the web page. The content information is further analyzed in real-time to construct a page summary of the web page. The web page identifier and the additional data are further analyzed in real-time to extract at least one keyword relevant to the content information. Finally, the advertising information is determined in real-time based on the page summary and the extracted keywords.
Owner:OATH INC
Contextual advertising techniques for implemented at mobile devices
Various techniques are disclosed for delivering contextual advertising information to end users of a data network via a mobile device. At least one operation may be initiated to determine the features, capabilities and / or services supported at an identified mobile device. A first contextual advertising delivery technique may be implemented in response to a determination that a first type of functionality is supported at the identified mobile device. A second contextual advertising delivery technique may be implemented in response to a determination that the first type of functionality is not supported at the identified mobile device.
Owner:AMOBEE
Pictollage: Image-Based Contextual Advertising Through Programmatically Composed Collages
InactiveUS20150178786A1Well formedAdvertisementsOther databases indexingComputer graphics (images)Visual perception
A system and method for creating and serving image-based contextual advertising through programmatically composed image collages, including the procurement, indexing and matching of query images, the procurement, indexing and matching of web images and the transferring of indexed and matched data from those web images to the query images, the procurement, indexing and matching of product images to be used as collage ad components, the matching and selection of one or more decorative template elements and one or more structural templates, the programmatic combining of the product images and the templates and template elements into a collage and the distribution of this collage for display to a user as a collage ad, based at least in part on the visual data extracted and indexed from the query image.
Owner:CLAESSENS CATHARINA A J
Systems and methods for an autonomous avatar driver
InactiveUS20080221892A1High reliabilityNatural language data processingAnimationSemantic lexiconCommon word
The autonomous avatar driver is useful in association with language sources. A sourcer may receive dialog from the language source. It may also, in some embodiments, receive external data from data sources. A segmentor may convert characters, represent particles and split dialog. A parser may then apply a link grammar, analyze grammatical mood, tag the dialog and prune dialog variants. A semantic engine may lookup token frames, generate semantic lexicons and semantic networks, and resolve ambiguous co-references. An analytics engine may filter common words from dialog, analyze N-grams, count lemmatized words, and analyze nodes. A pragmatics analyzer may resolve slang, generate knowledge templates, group proper nouns and estimate affect of dialog. A recommender may generate tag clouds, cluster the language sources into neighborhoods, recommend social networking to individuals and businesses, and generate contextual advertising. Lastly, a response generator may generate responses for the autonomous avatar using the analyzed dialog. The response generator may also incorporate the generated recommendations.
Owner:BOTANIC TECH INC
System and method for contextual advertising based on status messages
A system and method for contextual advertising based on status messages. A plurality of status messages sent to a user via at least one socially aware messaging service are retrieved where the user is a member of the socially aware messaging service, has defined at least one social contact on the service, and where each of status messages was sent to the user by one of the user's social contacts. The status messages are analyzed to determine the user's status update context, where the user's status update context comprises a set of social, topical, spatial and temporal data present in the messages. The user's status update context is matched to targeted advertisements. The user's status update context is matched to the targeting criteria of targeted advertisements. Matched advertisements are transmitted to the user.
Owner:YAHOO INC
Techniques for facilitating on-line contextual analysis and advertising
InactiveUS20100138271A1Facilitating on-line contextual analysisFacilitating advertising operationMarketingSpecial data processing applicationsRelevant informationReal time analysis
Various techniques are disclosed for facilitating on-line contextual analysis and / or advertising operations implemented in a computer network. According to some embodiments, various aspects may be used for enabling advertisers to provide contextual advertising promotions to end-users based upon real-time analysis of web page content which may be served to an end-user's computer system. In at least one embodiment, the information obtained from the real-time analysis may be used to select, in real-time, contextually relevant information, advertisements, and / or other content which may then be displayed to the end-user, for example, via real-time insertion of textual markup objects and / or dynamic content. According to specific embodiments, various operations may be performed for adapting or modifying a conventional context-based advertising systems to improve various features such as, for example, ad relevance estimation, click-through rate estimation, advertisement selection and layout, balancing exploration and exploitation, etc.
Owner:AMOBEE
In-email rss feed delivery system, method, and computer program product
InactiveUS20060242663A1Quick ViewAvoid distractionsTelevision system detailsColor television detailsDistractionRSS
A system, method, and computer program product that allows an email program to passively display information in conjunction with incoming emails that include RSS feeds and may include contextual advertising at the same time. The system, method, and computer program product of the present disclosure targets at least a portion of an RSS feed at the time the email is delivered, and may be used in a substantially transparent way to avoid distraction of the end-user.
Owner:INCLUE
System and method for providing contextual advertisements according to dynamic pricing scheme
Owner:APPLE INC
Techniques for facilitating on-line contextual analysis and advertising
InactiveUS20100138451A1Facilitating on-line contextual analysisFacilitating advertising operationDigital data processing detailsMarketingReal time analysisRelevant information
Various techniques are disclosed for facilitating on-line contextual analysis and / or advertising operations implemented in a computer network. According to some embodiments, various aspects may be used for enabling advertisers to provide contextual advertising promotions to end-users based upon real-time analysis of web page content which may be served to an end-user's computer system. In at least one embodiment, the information obtained from the real-time analysis may be used to select, in real-time, contextually relevant information, advertisements, and / or other content which may then be displayed to the end-user, for example, via real-time insertion of textual markup objects and / or dynamic content. According to specific embodiments, various operations may be performed for adapting or modifying a conventional context-based advertising systems to improve various features such as, for example, ad relevance estimation, click-through rate estimation, advertisement selection and layout, balancing exploration and exploitation, etc.
Owner:AMOBEE
System and method for contextual advertising and merchandizing based on user configurable preferences
A computer-implemented system and method for contextual advertising and merchandising based on user configurable preferences is disclosed. The system in an example embodiment includes an advertising (ad) preferences service to obtain user preference information related to advertising, enable user configuration of the user preference information related to advertising, and modify the presentation of advertising to the user based upon the user configured preference information.
Owner:EBAY INC
System and method for contextual advertising
System and method for contextual advertising in which a video file is encoded with cue points, and an XML file containing contextual advertisement information for at least three products is generated. When a first cue point is reached, the product image, product name and product description for the first contextual advertisement are encapsulated in a link to the product URL and displayed in a bottom panel. As each successive cue point is reached, the product image, product name and product description for each successive contextual advertisement are encapsulated in a link to the product URL for that contextual advertisement and displayed in the bottom panel, and the product image and product name for the contextual advertisement last appearing in the bottom panel are encapsulated in a link to the product URL and added to the side panel.
Owner:ON YOUR OWN ADVENTURES
Contextual Advertising For Video and Audio Media
A system and method for serving contextually relevant advertisements is provided, including monitoring a media stream to indentify an audio or video asset, extracting and storing corresponding text from the asset, retrieving stored text when the asset is selected by a user, analyzing the text and identifying relevant advertisements that are then displayed to a user as a clickable text next to the playing video or audio asset. In further embodiments, the method may include the steps of retrieving a variable length portion of the text corresponding to the portion of the asset being played by the user, analyzing the portion of the text to identify advertisements relevant to the corresponding portion of the asset, displaying the advertisements during the playback of the portion of the asset, and then repeating the steps until the playback of the whole asset is completed.
Owner:TVEYES
Clickable Terms for Contextual Advertising
An online advertising selects online advertisements for display on a network location taking into account a probability that a candidate online advertisement will receive a click on a particular website. The system may determine a network location identity of the network location and transform a set of advertisements into a set of ranked advertisements. The system may determine an advertisement rank of a first advertisement among the set of ranked advertisements. The system then may generate a click probability value. The click probability value may reflect a click probability of the first advertisement by dividing an exponent of a weighted sum of the network location identity and the advertisement rank by one plus the exponent of the weighted sum of the network location identity and the advertisement rank.
Owner:R2 SOLUTIONS
Contextual Advertising Using Video Metadata and Chat Analysis
A method of delivering advertising content over the internet to a selected client, the selected client being one of a plurality of clients causing display of media content synchronously. The method includes receiving chat text from at least one of the plurality of clients, generating a set of keywords using the chat text, receiving advertising content selected on the basis of the set of keywords from an advertising system, and delivering the advertising content to at least the selected client over the internet.
Owner:REAZER INVESTMENTS L L C
Method and system for matching advertising using seed
ActiveUS20070220040A1Digital data processing detailsCooking-vessel lids/coversContent pageContextual advertising
Owner:NAVER CORP
System and method for using contextual sections of web page content for serving advertisements in online advertising
An improved system and method for using contextual sections of web page content for serving advertisements in online advertising is provided. A publisher may use a tool to identify sections of a web page that represent content to be used in contextual advertising. When rendered by a web browser, content from marked sections may be extracted from the web page and sent to an advertisement server for selectively matching advertisements for display to a user. Features may be identified from the content sections and used to select advertisements matching the extracted content of the web page. In particular, the features identified from the content sections may be matched with features designated by advertisers for advertisements. Web page placements may be allocated for advertisements matching the extracted content, and the advertisements may be served for display with the web page.
Owner:OATH INC
Systems and methods for providing online contextual advertising in multilingual environments
Methods and systems are described for real time, targeted, contextual ad serving in a multilingual online environment. Upon receiving a request for serving an ad to a non-English Web site, an ad server obtains non-English content from the particular Web site page and has it translated to English. The English version of the content is input to an English language classifier, which has been developed extensively and has voluminous training sets for numerous topics. The results from the classification are translated to the non-English language and used by the ad server to select an appropriate contextual, targeted ad to be delivered to the non-English Web site. Special techniques are used in the classification process wherein classification results, which may be a list of topics with associated relevancy weights, are better suited for selecting a contextual ad in real time for the non-English Web site.
Owner:DATRAN MEDIA
Method of compensating for enhancing emails with targeted ads
InactiveUS20080215692A1More intelligentMore intuitiveAdvertisementsMultiple digital computer combinationsComputer hardwareTargeted advertising
A computer method and device for intercepting contracting client's sent electronic messages, scanning the message body content for key words, sending the key words to a remote central computer server which analyses the key words and enhances the message by attaching a relevant, contextual advertising tag line or image / banner / words / HTML / Flash, etc. to the electronic message, and transmitting the enhanced message to a receiver.
Owner:TAMIRAS PER PTE LTD LLC
Systems and methods for cluster augmentation of search results
InactiveUS20120078719A1Digital data information retrievalDigital data processing detailsNODALHyperlink
Systems and associated methods for clustering a plurality of nodes based on connectivity among the plurality of nodes, determining relevant content of the clusters, and applying knowledge regarding the relevant content are described. The nodes can include for example web-based documents such as web pages. The clusters can include for example groups of web pages that are linked together, as via hyperlinks. The relevant content can include one or more topics associated with the web page, as for example determined via text mining. Applying the knowledge regarding the relevant content can include for example using the one or more topics associated with the web pages to augment search results and / or conduct contextual advertising.
Owner:IBM CORP
Multimodal content recognition and contextual advertising and content delivery
The present disclosure is directed to providing supplemental content to one or more client devices requesting multimedia content. The supplemental content may be determined or selected based on the availability of one or more device channels, such as a display, speakers, or other component of the one or more client devices capable of providing an output. The supplemental content may also be selected based on one or more characteristics of the requested multimedia content, such as a genre, subject matter, or duration. Furthermore, the supplemental content may be determined or selected based on the portions of the requested multimedia content that are the most prominent or significant, such as any audio content, any video content, and / or any textual content. The supplemental content may be provided to the one or more client devices such that it is displayed before, during, or after the display of the requested multimedia content.
Owner:EBAY INC
Method of enhancing email text with hyperlinked word pointing to targeted ad
InactiveUS20080162439A1More intelligentMore intuitiveAdvertisementsMultiple digital computer combinationsHyperlinkComputer methods
A computer method and device for intercepting contracting client's sent electronic messages, scanning the message body content for key words, sending the key words to a remote central computer server which analyses the key words and enhances the message by attaching a relevant, contextual advertising tag line or image / banner / words / HTML / Flash, etc. to the electronic message, and transmitting the enhanced message to a receiver.
Owner:TAMIRAS PER PTE LTD LLC
Artificial intelligence autonomous building system
InactiveUS20190295125A1Improve privacyImprove efficiencyProgramme controlComputer controlDecision takingData harvesting
The present invention describes an autonomous building system capable of operating based on processing and analysis of collected data by means of Artificial Intelligence algorithms. The data can be gathered from within the system and / or from external networks. The autonomous building system will assist its users in every tasks from enhanced security to energy savings, from health monitoring and data collection to education, from financial assistance to social activities. In particular the described autonomous building is capable of making autonomous decisions and online purchases getting funds out of a dedicated financial account. The autonomous building may become the target of contextual advertising to promote products and / or services.
Owner:AWENYX INC
Contextual advertising with user features
Disclosed are apparatus and methods for apparatus and methods for facilitating contextual selection of advertisements for displaying online via a computer network. In general, user features in the form of text are provided in conjunction with web page content for contextual advertisement matching. In one embodiment, a request for an advertisement to be displayed in a current web page that has been requested by a current user is received. The current user is associated with one or more current user characteristics from a plurality of different user characteristics, and the current web page has an associated content. A mapping model and the one or more current user characteristics are used to obtain a plurality of user-relevant terms for each of the one or more current user characteristics. A combination of the content of the current web page and obtained user-relevant terms are provided for selecting an advertisement for displaying with the current web page based on such combination.
Owner:R2 SOLUTIONS
Method and system for creating advertisement-list by value distribution
A method and system for creating an advertising system according to a value distribution, which can determine a degree of relatedness between advertising information and a content page by utilizing various types of point values, and create an advertising list by utilizing more related advertising information, is provided. According to the present invention, there is provided a method and system for creating an advertising list according to a value distribution, which can extract advertising information for contextual advertising and determine a location of each of the extracted advertising information in the advertising list by considering various types of point values, and thereby can retrieve advertising information, which is optimal for a content of a content page, and create the advertising list including the retrieved optimal advertising information.
Owner:NAVER CORP
Method and System of Contextual Advertising
InactiveUS20100121681A1Improve efficiencyAdvertisementsMultiple digital computer combinationsWeb siteUser profile
A method of advertising using a user profile based on a user's interaction with websites, including the time spent on the website and the user's rating of keywords associated with the contents of the website.
Owner:COMODO RES LAB
System and method for contextual advertising and merchandizing based on user configurable preferences
A computer-implemented system and method for contextual advertising and merchandizing based on user configurable preferences is disclosed. The system in an example embodiment includes an advertising (ad) preferences service to obtain user preference information related to advertising, enable user configuration of the user preference information related to advertising, and modify the presentation of advertising to the user based upon the user configured preference information.
Owner:EBAY INC
Systems and methods for an autonomous avatar driver
InactiveUS20150066484A1High reliabilityNatural language data processingAnimationSemantic lexiconDatasource
Owner:BOTANIC TECH INC
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