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Media object metadata association and ranking

a technology for media objects and metadata, applied in the field of association of metadata with media objects, can solve the problems of limited media information on conventional web sites

Inactive Publication Date: 2010-03-04
OATH INC +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

This approach enhances the relevance of search results and ad targeting by utilizing user-generated metadata, providing a more comprehensive understanding of media object popularity and user interest, leading to improved user engagement and targeted advertising.

Problems solved by technology

However, conventional web sites are limited in the type of information concerning media objects that can be provided either directly by a user or indirectly through the user's actions, and the use of that information to generate search results.

Method used

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  • Media object metadata association and ranking
  • Media object metadata association and ranking
  • Media object metadata association and ranking

Examples

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Embodiment Construction

[0018]The following description is presented to enable a person of ordinary skill in the art to make and use the invention. Descriptions of specific devices, techniques, and applications are provided only as examples. Various modifications to the examples described herein will be readily apparent to those of ordinary skill in the art, and the general principles defined herein may be applied to other examples and applications without departing from the spirit and scope of the invention. Thus, the present invention is not intended to be limited to the examples described herein and shown, but is to be accorded the scope consistent with the claims.

[0019]FIG. 1 illustrates a client-server system according to an embodiment of the present invention. A media server according to an embodiment of the invention may include http web server logic, a scripting engine (such as a PHP scripting engine), a database, and an aggregation engine. The media server may communicate with multiple clients ove...

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Abstract

Metadata may be associated with media objects by providing media objects for display, and accepting input concerning the media objects, where the input may include at least two different types of metadata. For example, metadata may be in the form of tags, comments, annotations or favorites. The media objects may be searched according to metadata, and ranked in a variety of ways.

Description

CROSS-REFERENCE TO RELATED APPLICATIONS[0001]This application is a Divisional of U.S. Ser. No. 11,350,635, filed Feb. 8, 2006 which claims the benefit of priority to U.S. Application No. 60 / 674,109, filed Apr. 21, 2005, and entitled “GENERATION AND USE OF METADATA FOR MEDIA OBJECTS,” both of which are incorporated herein by reference in their entirety and for all purposes.[0002]This application is related to U.S. application Ser. No. 11 / 350,981, filed Feb. 8, 2006, and entitled “INTERESTINGNESS RANKING OF MEDIA OBJECTS,” which is incorporated by reference in its entirety herein.BACKGROUND OF THE INVENTION[0003]1. Field of the Invention[0004]The present invention generally relates to the organization and display of media objects, and particularly to the association of metadata with media objects, such as images, and the ranking thereof.[0005]2. Description of the Related Art[0006]Existing web sites allow users to comment upon or review media such as books or movies. However, conventi...

Claims

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Application Information

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Patent Type & Authority Applications(United States)
IPC IPC(8): G06Q30/00G06Q10/00G06F17/00H04N21/274H04N21/475H04N21/8405
CPCG06F17/30038G06Q30/0245G06Q30/0242G06F17/30064G06F16/447G06F16/48G06F16/248
Inventor BUTTERFIELD, DANIEL STEWARTCOSTELLO, ERICFAKE, CATERINAHENDERSON-BEGG, CALLUM JAMESMOURACHOV, SERGUEISCHACHTER, JOSHUA ELI
Owner OATH INC