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Performing studies of consumer behavior determined using electronically-captured consumer location data

a technology of location data and consumer behavior, applied in the field of analyzing consumer characteristics, can solve problems such as misdirected business efforts, business may fail to maintain old customers or attract new customers, and achieve the effect of avoiding the loss of customers

Inactive Publication Date: 2011-04-28
SERVICE MANAGEMENT GRP LLC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

[0008]In one embodiment, there is provided a method comprising operating at least one programmed processor to carry out a set of acts, where the at least one programmed processor is programmed with executable instructions identifying the set of acts. The set of acts comprises, for each of a plurality of consumers, receiving a plurality of pieces of location data, each piece of location data identifying a physi

Problems solved by technology

If these beliefs are inaccurate, though, the business' efforts may be misdirected and the business may fail to maintain old customers or attract new customers.

Method used

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  • Performing studies of consumer behavior determined using electronically-captured consumer location data
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  • Performing studies of consumer behavior determined using electronically-captured consumer location data

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Embodiment Construction

[0024]Applicants have recognized and appreciated that there are various disadvantages associated with conventional techniques for determining consumer characteristics, including consumer behavior. Asking a customer to answer a series of written or oral questions could provide inaccurate or incomplete information. Inferences from this data likewise may be inaccurate or incomplete. For example, a customer may accidentally underestimate the number of times the customer visits a business or an amount of time spent at each visit to the business. Or, when asked about a marketing campaign, the customer may misremember about having seen a billboard or other advertisement. Moreover, there may be a high cost or undesirable delay associated with designing and conducting a survey to generate appropriate data.

[0025]Applicants have further recognized and appreciated that automatically-collected consumer location information can lead to more accurate or more complete consumer analytics. Such autom...

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Abstract

In embodiments, methods and systems for performing studies of consumer behavior are provided. The consumer behavior may have been determined using electronically-captured consumer location data for multiple consumers. The gathered data may be analyzed to determine behavior patterns or other characteristics of the multiple consumers. Further, inferences or predictions about consumers may be derived based on the characteristics. The inferences and predictions may be the basis of consumer analytics supplied to a business or other entity as results of a study of the consumer behavior.

Description

RELATED APPLICATIONS[0001]This application claims priority under 35 U.S.C. §119(e) to U.S. Provisional Application Ser. No. 61 / 254,328, entitled “Method and system for consumer behavior analysis using electronically captured consumer location data,” filed on Oct. 23, 2009, and to U.S. Provisional Application Ser. No. 61 / 309,751, entitled “Method and system for consumer behavior analysis using electronically-captured consumer location data,” filed on Mar. 2, 2010, both of which are herein incorporated by reference in their entirety.BACKGROUND[0002]1. Technical Field[0003]The invention relates generally to analyzing consumer characteristics and more specifically to making inferences and predictions about consumer behavior based on automatically collected consumer location data.[0004]2. Discussion of Related Art[0005]Businesses can often benefit from knowledge about the behavior of their customers or prospective customers. For example, a business may offer certain products or undertake...

Claims

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Application Information

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IPC IPC(8): G06Q10/00G06Q30/00H04W4/029
CPCG06Q10/00G06Q30/00H04W4/028G06Q30/0205G06Q30/0202H04W4/029G06Q30/02G06Q30/0246
Inventor WEISS, ERIC H.FULFORD-JONES, THADDEUS R.F.VOLPE, ANDREW
Owner SERVICE MANAGEMENT GRP LLC