Dynamic package personalization system
a personalization system and dynamic technology, applied in the field of dynamic personalization system for packages, can solve the problems of severe limitations in each of these mechanisms, and packages may be effective for some target consumers but ineffective for others
Inactive Publication Date: 2013-06-20
THE NIELSEN CO (US) LLC
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AI Technical Summary
Benefits of technology
The present invention is a dynamic package personalization system that improves the effectiveness of packaging for in-store purchases and vending machine transactions. The system uses customer profile information, including images and preferences, to personalize product presentation to users. This improves the likelihood of purchase transactions and increases the effectiveness of package personalization in retail environments. The system can be used in various retail stores, showrooms, and vending machines, and can detect potential customers through sensors and detectors. The technical effects of the invention include improved customer experience, increased sales, and improved marketing.
Problems solved by technology
These package designs may be effective, but are typically static.
Furthermore, packages may be effective for some target consumers but ineffective for others.
However, each of these mechanisms is severely limited.
Method used
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example embodiments
[0015]Current techniques for enhancing product packaging are limited. In some examples, a variety of different designs are provided for the same product. Customers may select a design that is particularly appealing. In some instances, the product provider may vary product packaging frequently in order to identify more popular types of packaging. Extensive customer base evaluations may be conducted in order to identify effective designs. However, each of these mechanisms has limitations. New designs may appeal to particular customers, but may also alienate traditional customers. Celebrity images may appeal to customers who happen to be fans, but may be meaningless to other customers. A variety of designs may be interesting to some, but may be confusing to others.
[0016]According to various embodiments, supermarkets, retail stores, shop aisles, vending machines, showrooms, etc., are equipped with package printing interfaces as well as well as input interfaces such as microphones, camer...
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Mechanisms are provided for efficiently and effectively personalizing product presentation to users. User profile information including images and preferences may be obtained during instore purchase of products such as cereal, cigarettes, soda, snacks, etc. A user selects a particular product and may enter optional preference information. The dynamic package personalization system identifies an image, background, scene, etc., that may appeal to the user and provides the product in personalized packaging with an image of the user.
Description
TECHNICAL FIELD[0001]The present disclosure relates to a dynamic package personalization system.DESCRIPTION OF RELATED ART[0002]Conventional mechanisms for packaging items for sale rely on extensive evaluation of target consumers and design for particular effects. These package designs may be effective, but are typically static. Furthermore, packages may be effective for some target consumers but ineffective for others. Conventional mechanisms have proved to be moderately effective in increasing purchase transactions in store, shop, and retail environments. However, each of these mechanisms is severely limited.[0003]Consequently, it is desirable to provide improved mechanisms for enhancing and improving packaging for in-store purchases including vending purchase transactions.BRIEF DESCRIPTION OF THE DRAWINGS[0004]The disclosure may best be understood by reference to the following description taken in conjunction with the accompanying drawings, which illustrate particular embodiments...
Claims
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IPC IPC(8): B65B61/26
CPCG06Q30/0251G06Q30/0268
Inventor PRADEEP, ANANTHA
Owner THE NIELSEN CO (US) LLC