The invention discloses a vehicle heat preservation radiator grille and a vehicle, and belongs to the field of vehicle accessories. According to the technical scheme, the automobile radiator grille comprises a radiator grille body, a heat preservation
assembly is arranged on the side, facing the interior of an automobile, of the radiator grille body and comprises an air bag reel, a linear driving device is arranged at at least one end of the air bag reel, an air bag is arranged on the air bag reel, and the air bag is connected with the
peripheral face of the air bag reel. The other side edge of the air bag is connected with the moving end of the linear driving device, and an inflation and deflation device is further arranged on the front
face shield body. According to the vehicle radiator grille provided by the scheme, the heat preservation
assembly is integrated in the vehicle radiator grille, the heat preservation
assembly is of an air bag structure capable of being rolled, when heat preservation is needed, the linear driving device unfolds the air bag, the rear side of the radiator grille body is filled with the air bag after the air bag is inflated, and the wind
shielding effect is achieved; the heat preservation assembly is located in the vehicle, the appearance of the vehicle is not affected, automatic unfolding and folding design is adopted, a driver and passengers do not need to disassemble and assemble the heat preservation assembly, the falling problem is solved, and the use safety is greatly improved.