The invention discloses a novel USB (universal serial bus) connector. The novel USB connector comprises a front rubber core module unit, a rear rubber core module unit, a casing and a shielding cover, wherein the front rubber core module unit comprises a pair of front rubber cores which are mutually buckled and grounding elastic piece plates fixedly arranged on the front rubber cores; one end of the rear rubber core module unit is inserted in the front rubber core module unit, the rear rubber core module unit comprises rear rubber cores, a connection part and terminals, the terminals are embedded in the rear rubber cores, the two ends of each terminal extend to the outside of the corresponding rear rubber core, the rear rubber cores are arranged on an upper end surface and a lower end surface of the connection part respectively, and the rear rubber cores are fixedly connected with the connection part into a whole; the front rubber core module unit is sleeved with the casing; the rear rubber cores of the rear rubber core module unit are sleeved with the shielding cover. The grounding elastic piece plates are firmly installed and easy and convenient to assemble, the work efficiency can be effectively improved, mutual male-female insertion is stable, and the novel USB connector has good plug-pull performance, long service life, convenience in assembly, convenience and practicability.