Method, system, server and terminal for playing video advertisement and text information

A technology for text information and video playback, which is applied to TV system components, color TV components, and simultaneous/sequential multi-TV signal transmission. attractive effect

Inactive Publication Date: 2009-03-11
HUAWEI TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Of course, if you want to attract the viewer's attention by displaying text information at the same time when playing video advertisements, it will be difficult if you do not control the source of text information to make it attractive, or do not optimize the display method and playback timing. Play the role of text information

Method used

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  • Method, system, server and terminal for playing video advertisement and text information
  • Method, system, server and terminal for playing video advertisement and text information
  • Method, system, server and terminal for playing video advertisement and text information

Examples

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Embodiment Construction

[0053] The video or video content mentioned in the embodiments of the present invention can be divided into video advertisement and non-advertisement video content. Usually, when playing a video advertisement, non-advertising text information can be played on the side at the same time; and when playing non-advertising video content, the text information of the advertisement can be played on the side at the same time.

[0054] The first embodiment mainly describes that the video advertisement and text information are synthesized by the server and then transmitted. This is more suitable for broadcast situations, such as TV programs. refer to figure 1 As shown, the present embodiment mainly includes the following steps:

[0055] 101. Before playing the video advertisement, the server obtains relevant text information.

[0056] For video services in the form of broadcasting, such as ordinary TV programs, the server usually stores content information such as a play schedule or s...

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Abstract

The invention discloses a method for playing video advertisements, which comprises the following steps: obtaining the content information of non-advertisement video content and/or non-advertisement content to be played prior to the video advertisements; obtaining text information relevent to the non-advertisement video content according to the content information; and playing the text information at the side of a video interface when the video advertisements are played.

Description

technical field [0001] The invention relates to video services in the field of electronic information, in particular to a method, system, server and terminal for playing video advertisements and text information. Background technique [0002] Current video advertisements, such as TV advertisements, are usually interrupted before, after or in the middle of a program, and many users will change channels when the advertisement is played. There are also some Internet sites that provide video content, and advertisements are played before or after the video content is played, but users often read information in other web pages when playing video advertisements. None of these video advertisement playback methods can attract the user's attention to stay on the video interface where the advertisement is played. [0003] The patent application number is 03153741.3, and the Chinese patent application document titled "Method and Display Device for Realizing Different Playing Contents i...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N7/08H04N5/445H04N21/236H04N21/431H04N21/435
Inventor 孙谦招扬
Owner HUAWEI TECH CO LTD
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