Playing method, system and digital television receiving terminal for digital television advertisement
A technology of digital TV and broadcasting method, which is applied in the field of image transmission, and can solve problems that affect TV viewers' normal viewing of programs and affect the effect of advertising broadcasting, etc.
Inactive Publication Date: 2009-08-12
SHENZHEN SKYWORTH DIGITAL TECH CO LTD
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Problems solved by technology
[0005] The purpose of the present invention is to provide a method for playing digital TV advertisements, aiming to solve the problem that digital TV providers played advertisements without considering the current wishes of viewers in the past, thus affecting the normal viewing of programs by TV viewers and affecting the effect of advertisement playback
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[0044] In order to make the objectives, technical solutions and advantages of the present invention clearer, the present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are only used to explain the present invention, but not to limit the present invention.
[0045] In the present invention, advertisement interface data and advertisement content data are broadcast on the digital TV server. When receiving the advertisement interface data, the digital TV receiving terminal displays the corresponding advertisement interface. When the TV viewer wants to watch the advertisement, when the advertisement selection signal is input, the corresponding advertisement content data is obtained and played, and when the TV viewer does not want to watch the advertisement, it can be Close or hide the ad interface. In this way, TV viewers can independently determ...
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The invention is applicable to the field of image transmission, and in particular provides a method and system for playing digital television advertisement and a digital television receiving terminal. In the invention, a digital television server end broadcasts advertisement interface data and advertisement content data. When the advertisement interface data is received, the digital television receiving terminal displays a corresponding advertisement interface; when television audiences want to watch advertisements and when an advertisement selection signal is input, the advertisement interface acquires corresponding advertisement contents and plays the same; while when the television audiences do not want to watch the advertisements, the advertisement interface can be closed, hidden and reduced. Thus, the television audiences can decide whether the advertisements are played currently autonomously so that not only the influence on program watching is avoided, but also the reception effect of the advertisements is promoted because the television audiences can watch the advertisements on demand.
Description
technical field [0001] The invention belongs to the field of image transmission, and in particular relates to a digital TV advertisement playing method, system and digital TV receiving terminal. Background technique [0002] The development of digital television has brought people the enjoyment of high-definition, high-fidelity digital audio and video. With the popularity of digital TV, more and more advertisers advertise through digital TV channels. [0003] At present, there are two main ways of broadcasting advertisements on digital TV: 1. Inserting advertisements into TV programs, that is, broadcasting a TV program and broadcasting an advertisement. 2. When playing a TV program, display advertisement text in a certain corner of the TV screen (for example, at the bottom of the screen). [0004] When the above two advertisement playing methods are used to play advertisements, the start time and end time of the advertisements are determined by the digital TV provider, and...
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Login to View More IPC IPC(8): H04N7/173H04N7/24H04N21/2668H04N21/431H04N21/434
Inventor 李乙成王晓晖
Owner SHENZHEN SKYWORTH DIGITAL TECH CO LTD