Method for analyzing customer churn of mobile communication service

A technology for mobile communication services and customer churn, which is applied in the field of customer churn analysis of mobile communication services, and can solve the problems of not being able to tell the timetable of customer churn, not yet proposing customer churn analysis, and not being able to tell the value of customer retention, etc.

Inactive Publication Date: 2010-01-06
上海全成通信技术有限公司
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AI Technical Summary

Problems solved by technology

At present, the management of customer churn in my country's telecommunications companies is still in its infancy, and only a few mobile companies have adopted a simple early warning mechanism for customer churn, giving early warning to some customers with abnormal consumption, which can only tell the possibility of customer churn However, it is impossible to tell the timetable of the custom

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  • Method for analyzing customer churn of mobile communication service
  • Method for analyzing customer churn of mobile communication service

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Embodiment Construction

[0042] The present invention will be further described below in conjunction with accompanying drawing.

[0043] Such as figure 1 Shown, a kind of customer churn analysis method of mobile communication service, comprises the following steps:

[0044] (1). According to business needs, determine the subject of customer churn analysis;

[0045] (2). According to the subject of customer churn analysis, construct a data mart oriented to business subjects;

[0046] (3). Based on the above-mentioned data mart, establish a modeling analysis data set and an application analysis data set;

[0047] (4). Based on the analysis theme and modeling analysis data set, call data mining tools to establish multiple loss analysis models;

[0048] (5). Check the model;

[0049] (6). Apply the model on the application analysis data set to obtain the characteristics of the lost customers;

[0050] (7). Publish the results of the model and model application.

[0051] The subject of the customer c...

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Abstract

The invention relates to a method for analyzing customer churn of a mobile communication service. The method comprises the following steps of: connecting a data warehouse; scheduling a data mining tool to analyze information such as calling in the past period of time, customer service complaints or payment and the like of a churned customer; extracting behavior characteristics of the churned customer or a customer with the churning tendency; building a customer churn prediction model; applying the model to an actual customer service; acquiring customer churn prediction information; and providing support for the management decisions of enterprises. Compared with the prior art, the method can well analyze the customer churn for the mobile communication industry.

Description

technical field [0001] The invention relates to data mining technology in the mobile communication industry, in particular to a method for analyzing customer loss of mobile communication services. Background technique [0002] In the fierce competition in the telecommunication market, how to keep customers has attracted more and more attention of telecommunication operators. Marketing expert Michael Porter believes that the ability to maintain customer value is an important indicator of the maturity of an enterprise. Analyzing the causes of customer loss, attracting potential customers to the network, increasing existing customer satisfaction, reducing the probability of customer loss, improving customer consumption levels, and fully occupying the market are the keys for communication companies to win in the fierce market competition. [0003] Tracing back to the source of maintaining customers is based on the emerging theory of relationship marketing in the world. Its the...

Claims

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Application Information

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IPC IPC(8): G06Q10/00G06Q50/00G06F17/30G06Q30/02
Inventor 冯谧
Owner 上海全成通信技术有限公司
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