System and method for realizing interactive television advertisement
A technology for interactive TV and realizing systems, applied in electrical components, image communication, selective content distribution, etc.
Inactive Publication Date: 2012-05-09
UNIV OF SCI & TECH OF CHINA
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Problems solved by technology
[0007] The purpose of the present invention is to at least solve one of the above-mentioned technical defects, especially to solve the lack of interactivity of existing TV advertisements, and users can only watch TV one-way and passively advertising problem
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[0023] In the embodiment of the present invention, six basic elements are defined for each advertisement, which are: advertisement name, advertisement slogan, advertisement video, advertisement start time, advertisement end time and advertisement embedding mode. Among them, the name of the advertisement is the name of the advertisement; the slogan of the advertisement is a short picture or simple animation embedded in the designated position of the TV screen, which has the effect of slogan, and the user can watch the slogan of the advertisement when watching the TV program; The comprehensive and detailed introduction of the product is stored in the streaming media server in the form of a video. When users watch the advertising slogan and are interested in the product, they can order the advertising video through the streaming media server to learn more about the product and achieve interaction; the start time of the advertisement is the advertisement The time when the slogan is...
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The invention provides a system and a method for realizing an interactive television advertisement, comprising an advertisement managing and broadcasting service end, a streaming media server and a client set-top box. The advertisement managing and broadcasting service end comprises an advertisement managing server, an advertisement embedding server and an advertisement storage server, can be divided into an equipment managing module, an advertisement loading module, an advertisement storage module, a dispatching module, a publishing module, an advertisement embedding and broadcasting monitoring module and a broadcasting monitoring module according to the functions. By embedding an advertising slogan in a television program picture based on a discrete cosine transform domain, and adding aprivate data packet mark in a transport stream, the invention encloses an advertisement on-demand address into a data packet of the private data packet mark to realize that the advertisement on-demand address is transported and updated in real time in a television program transport stream. After the set-top box obtains the advertisement on-demand address, a user can order an interested advertising film according to the needs to realize interactive broadcasting of the television advertisement.
Description
technical field [0001] The invention relates to the technical field of digital television, in particular to a system and method for realizing television advertisement. Background technique [0002] In recent years, digital TV has developed vigorously and gradually replaced analog TV to occupy a dominant position. The addition of digital TV client terminal set-top boxes and the transformation of communication links have given digital TV unique advantages in terms of interaction. Services such as video-on-demand, video conferencing, and Internet connection have been more and more widely used. Regardless of analog TV or digital TV, advertising always occupies an important position, because TV advertising revenue is the main source of profit for TV operators, and at the same time, the huge promotion effect of TV advertising on product sales is also the main driving force for sellers to advertise. [0003] Existing TV advertisement implementation methods include two types: one i...
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IPC IPC(8): H04N21/236H04N21/2389H04N21/266H04N21/438H04N21/64H04N21/654
Inventor 朱明周军
Owner UNIV OF SCI & TECH OF CHINA