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User profile generation architecture for targeted content distribution using external processes

A user profile, profile technology, applied in the direction of location-based services, data processing applications, special data processing applications, etc.

Inactive Publication Date: 2010-03-31
QUALCOMM INC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Common carriers may also be restricted from using personal information about their subscribers for marketing purposes

Method used

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  • User profile generation architecture for targeted content distribution using external processes
  • User profile generation architecture for targeted content distribution using external processes
  • User profile generation architecture for targeted content distribution using external processes

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Experimental program
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Embodiment Construction

[0033] The following terms and corresponding definitions / descriptions are provided by reference to the following disclosure. However, please note that when applied to certain embodiments, some of the applied definitions / descriptions may be expanded or may otherwise differ from some of the specific language provided below, as those skilled in the art and depending on the particular situation may understandable.

[0034] TCM - Targeted Content Messaging. An advertisement may be an example of a targeted content message.

[0035] M-TCM-PS-Mobile Targeted Content Message Processing System

[0036] MAS-Mobile Advertising System

[0037] UPG - User Profile Generation Agent

[0038] M-TCM-EC - client with mobile TCM function

[0039] MAEC - client with mobile advertising capabilities. This could be an instance of a mobile TCM enabled client

[0040] Mobile TCM Provider (M-TCM-P) - A person or entity that may want to display targeted content messages through the targeted content...

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Abstract

A targeting-message profile may be obtained by a wireless access terminal (W-AT) by receiving a rule for establishing a user profile, synthesizing at least one profile attribute based on user behavior, and determining a need for further information based on the at least one profile attribute. Then, the W-AT may request the further information from an apparatus external to the W-AT, such as a server containing census information, receive the further information from the apparatus, and generate the profile based on the profile attributes and the further information.

Description

[0001] Related applications [0002] This patent application claims priority to provisional application No. 60 / 948,450, filed July 7, 2007, entitled "USER PROFILE GENERATION ARCHITECTURE FOR MOBILE ADVERTISING" application; and Provisional Application No. 60 / 948,451, filed July 7, 2007, entitled "USER PROFILEGENERATION ARCHITECTURE FOR MOBILE ADVERTISING USING SECURE EXTERNAL PROCESSES" and the 60th application titled "METHOD AND SYSTEM FOR PROVIDING TARGETED ADVERTISING BASED ON A USER IN AMOBILE ENVIRONMENT" filed on July 7, 2007 / Provisional Application No. 948,452; and USER PROFILE GENERATION ARCHITECTURE FOR MOBILE ADVERTISING USING PROFILE ATTRIBUTES, filed July 7, 2007, for Mobile Advertising Using Profile Attributes with Variable Confidence Levels HAVING VARIABLE CONFIDENCE LEVELS)", and the application filed on July 7, 2007 entitled "Method and system for delivering targeted advertising based on a user profile in a mobile communication device (METHOD AND SYSTEM FOR D...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/06G06F17/30
CPCH04L67/306H04W12/08G06Q30/0205H04L29/08936G06Q30/02H04W12/02G06Q30/0267G06F21/6254G06F17/30867G06F16/9535G06Q30/0261G06Q30/0269H04W4/021H04W8/18H04W88/02H04W88/18H04W4/029H04W4/23
Inventor 普贾·阿加瓦尔迪利普·克里希纳斯瓦米罗伯特·S·戴利帕特里克·伦德奎斯特
Owner QUALCOMM INC