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Method for delivering advertisement in video

A video playback technology, applied in the field of advertising system, can solve the problems of small number of advertisements, poor advertising effect, and low frequency of advertisements, so as to improve the quality of advertisements and avoid the effect of user experience

Inactive Publication Date: 2010-04-28
孙剑
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The present invention provides a method for placing advertisements in videos, which is used to solve the current problems of small number of advertisements placed on videos, low frequency of advertisements, poor advertising effects, and audience resistance, and avoid negative user experience to the greatest extent

Method used

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  • Method for delivering advertisement in video
  • Method for delivering advertisement in video

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Embodiment Construction

[0028] In order to make the technical solutions and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0029] The invention aims to solve the problems of small number of advertisements placed on video, low frequency of occurrence, poor advertisement effect and user resistance. After the present invention is implemented, a large number of advertisements can be delivered to the audience while the video is playing, because the audience will not resist the advertisement and even like this advertisement form by using the advertisement bait. The goodwill and curiosity of the advertising elements are transferred to the advertisements that match the advertising elements, especially the advertisements of fast movin...

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Abstract

The invention discloses a method for delivering an advertisement in a video. The method comprises the following steps: elements of which the attribute has an advertisement value in a video picture are positioned and intercepted, the intercepted elements are called as advertisement elements, then an advertisement is matched for the advertisement elements, and the advertisement elements which are matched with the advertisement are called as an advertisement bait. Along with the occurrence of a picture containing the advertisement elements in the playing process of the video, the advertisement bait corresponding to the advertisement elements is delivered and acts as the functions of prompting audiences to notice the advertisement elements and interacting with users, and the advertisement content is transmitted to the audiences in the interaction process of the audiences and the advertisement bait. The invention can deliver advertisements of which the number is much more than that of a traditional delivery mode aiming at a section of video, transfer the interest of the users to the advertisement elements onto the advertisements, and avoid the negative user experience at utmost.

Description

technical field [0001] The invention relates to an advertisement system, in particular to a method for placing advertisements by playing videos. Background technique [0002] With the popularization of the Internet and computers, more and more netizens are exposed to more videos. Traditional advertising methods can no longer satisfy increasingly discerning advertisers. At the same time, video providers also hope to be able to provide In the process of serving, more advertisements with better quality are added to increase revenue. [0003] The traditional method of video advertisement delivery usually adds advertisements before and after the video is played, and when it is paused. The above method basically has no connection with the video content, and adding advertisements before playing can not allow the audience to watch the video smoothly, which brings a negative impact on the user experience of the audience. The large negative impact will make the audience resist the ad...

Claims

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Application Information

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IPC IPC(8): H04N7/24
Inventor 孙剑
Owner 孙剑
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