Method for providing keyword advertisements by acquiring user intents

An advertising and keyword technology, applied in the field of advertising, can solve problems such as the inability to present advertisements, and achieve the effect of expanding the scope of search and expanding the scope of marketing

Inactive Publication Date: 2011-09-21
FIRST WEB
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In addition, traditional keyword advertisements can only be established on search engines. If the user accesses the webpage address through a search engine, the corresponding advertisements related to the content of the webpage cannot be displayed.

Method used

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  • Method for providing keyword advertisements by acquiring user intents
  • Method for providing keyword advertisements by acquiring user intents
  • Method for providing keyword advertisements by acquiring user intents

Examples

Experimental program
Comparison scheme
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Embodiment Construction

[0015] The present invention first collects the search keywords carried in the HTTP reference address (http referrer) in a web page address and stores them in the database. It will be displayed on the screen for the user to click, instead of only showing the advertisement corresponding to the keyword used in the search as in the traditional way, and instead of only finding the advertisement corresponding to the keyword on the search engine as in the traditional way, so the present invention Provides a way to collect and organize keywords to find corresponding advertisements without relying on search engines. Therefore, the method of the present invention can expand the marketing range for the advertiser, and can expand the search range for the user, and provide the advertisement required by the user, thus achieving a win-win situation.

[0016] participate figure 1 Shown is the flow chart of extracting, collecting and arranging keywords in the keyword advertising method of th...

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PUM

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Abstract

The invention provides a keyword advertisement method, which comprises the following steps of: acquiring search engine keywords carried in an HTTP referrer in a link (web address, uniform resource locator), and storing the search engine keywords in a database; establishing a connecting relation between the link and the keywords; and when the link is accessed again, presenting the advertisements corresponding to the multiple searched keywords to a user.

Description

technical field [0001] The present invention relates to an advertisement method, and in particular to a method for keyword advertisement in files. Background technique [0002] The so-called keyword advertisement (keyword) is a kind of text-connected online advertisement, that is, through the hyperlink to the text in the online article, when a user queries a keyword through a search engine, and accesses the text related to the keyword. A certain link related to a word, once you buy an advertisement company for this keyword, its corresponding product or information will be displayed on the relevant network page, and at this time, interested network users can click to enter a company's designated website or product information pages, etc., to achieve the purpose of advertising. [0003] However, the traditional keyword advertisement is only aimed at a user who enters a keyword from a search engine, accesses the link, and presents it on the screen. That is to say, if the keyw...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00G06F17/30
Inventor 李宗豪
Owner FIRST WEB
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