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Set top box-based method, device and equipment for advertisement countdown

A set-top box and advertising technology, which is applied in the direction of image communication, selective content distribution, electrical components, etc., can solve the problem that it is difficult to know the end time of TV advertisements, and achieve the effect of saving waiting time

Inactive Publication Date: 2012-03-21
KONKA GROUP
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The purpose of the embodiments of the present invention is to provide a set-top box-based advertising countdown method, aiming to solve the problem that users are difficult to know the end time of TV advertisements

Method used

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  • Set top box-based method, device and equipment for advertisement countdown
  • Set top box-based method, device and equipment for advertisement countdown
  • Set top box-based method, device and equipment for advertisement countdown

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Embodiment 1

[0029] figure 1 The flow of the set-top box-based advertising countdown method provided by the first embodiment of the present invention is shown, and the details are as follows:

[0030] In step S11, the end time of the previous program and the start time of the next program are obtained;

[0031] An event information table (event information table, EIT) stores the names, start time and duration of all programs to be played in the channel in the near future. The time information of the broadcast program is obtained from the EIT, including the start time, duration and start time of the next broadcast program, and stored in the application memory for subsequent calling. Wherein, the sum of the start time and duration of the program being played is the end time of the program being played.

[0032] Since the program is played continuously, it is necessary to regularly update the stored program time information to ensure that the acquired program time information is the latest ...

Embodiment 2

[0040] As an embodiment of the present invention, an advertisement countdown switch can be added, and when the user's advertisement countdown switch configuration information is received, the advertisement countdown function is controlled to be turned on or off according to the configuration information.

[0041] If the advertisement countdown switch configuration information received is to enable the advertisement countdown reminder function, then turn on the advertisement countdown function, continue to execute, and obtain the end time of the previous program and the start time of the next program. The end time of the previous program is the sum of the start time and the duration of the previous program; if the advertisement countdown switch configuration information received is that the advertisement countdown reminder function does not need to be enabled, the advertisement countdown function is turned off.

[0042] Further, after the advertisement countdown information is o...

Embodiment 3

[0048] Since each user wants the advertising countdown information to appear in different places on the TV screen, some users may want the advertising countdown information to appear in the upper left corner of the screen, and some want the advertising countdown information to appear in the upper right corner of the screen, so a setting item can be added , this setting item can receive the display position information of the advertisement countdown information configured by the user, and output the advertisement countdown information at the position set by the user when the advertisement starts to play.

[0049] If the user sets the position where the advertisement countdown information is displayed on the upper right of the screen, assuming that the calculated duration of the advertisement is 2 minutes and 4 seconds, when the program the user is watching has just ended, when the advertisement is played, it will appear on the TV. The words "the advertisement will end in 2 minut...

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PUM

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Abstract

The invention is suitable for the field of set top boxes and provides a set top box-based method, device and equipment for advertisement countdown. The method comprises the following steps: acquiring the end time of the last program and the start time of the next program; calculating the duration of advertisement according to the end time of the last program and the start time of the next program; and outputting advertisement countdown information according to the calculated duration of the advertisement. In the set top box-based method, device and equipment for the advertisement countdown, the duration of the advertisement is calculated, and the advertisement countdown information is output according to the duration, so that a user clearly knows the rest of the time from ending the playing of the advertisement, and the user can conveniently and reasonably managing time.

Description

technical field [0001] The invention belongs to the field of set-top boxes, and in particular relates to a set-top-box-based advertising countdown method, device and equipment. Background technique [0002] The electronic program guide (Electronic Program Guide, EPG) interface generally provides various menus, buttons, links and other components that can be directly clicked by the user when selecting a program. The EPG program can also contain various dynamic or Static multimedia content. [0003] The EPG of the set-top box can forecast the content of the program that will be played in the near future, and at the same time support retrieval based on the content of the program. The function of the EPG of the existing set-top box is mainly to quickly check the program and schedule the program. When the advertisement watched is not exciting and the user wants to watch the next program, it is difficult to know the end time of the advertisement, so the program cannot be adjusted...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/431
Inventor 于海波韩莹
Owner KONKA GROUP