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Synchronization of advertisement display update and user revisit rate

A technology for advertising and users, applied in marketing and other directions, can solve the problems of providing advertisements, high relevance, low advertising revenue, etc.

Inactive Publication Date: 2015-08-19
EXCALIBUR IP LLC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

As a result, these technologies are unable to serve ads to users as relevant as possible, resulting in lower ad revenue, among other issues

Method used

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  • Synchronization of advertisement display update and user revisit rate
  • Synchronization of advertisement display update and user revisit rate
  • Synchronization of advertisement display update and user revisit rate

Examples

Experimental program
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Embodiment Construction

[0022] I. Introduction

[0023] This specification discloses one or more embodiments that incorporate the features of this invention. The disclosed embodiment or embodiments are merely exemplary of the invention. The scope of the invention is not limited to the disclosed embodiment(s). The invention is defined by the appended claims.

[0024] References in this specification to "one embodiment," "an embodiment," "example embodiment," etc. indicate that the described embodiment may include a particular feature, structure, or characteristic but that each embodiment may not necessarily include the particular feature, structure, or characteristic. feature, structure or characteristic. Additionally, such phrases are not necessarily referring to the same embodiment. In addition, when a particular feature, structure or characteristic is described in conjunction with an embodiment, those skilled in the art are deemed to know to implement such feature, structure or characteristic i...

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PUM

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Abstract

Techniques for displaying advertisements on web pages are provided. A revisitation rate for views of a web page by a user population is determined. A refresh rate for an advertisement space on the web page is synchronized with the determined revisitation rate. An advertisement is selected to be displayed at the advertisement space at a particular refresh time of the synchronized refresh rate. The advertisement is selected based at least on a difference between a content of the web page at the particular refresh time and a content of the web page at a previous refresh time of the synchronized refresh rate.

Description

technical field [0001] The present invention relates to the selection of advertisements for display in online web pages. Background technique [0002] According to one definition, advertising is a paid one-way communication through a medium in which an advertiser is identified and the message (ie, advertisement) provided by the advertiser is controlled. Advertisement may be made for a variety of purposes, including publicity, public relations, product placement, sponsorship, underwriting and promotion. Various media are used to deliver advertising, including television, radio, movies, magazines, newspapers, the Internet, and billboards. [0003] Online advertising involves the use of the Internet and the World Wide Web to market products and services. Typical online advertisement types include banner advertisements, floating advertisements, pop-up advertisements, and video advertisements provided to a user's computer desktop through a browser. These advertisements may, fo...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/02
Inventor M·卡梅伦·琼斯大卫·艾曼·沙玛伊丽莎白·F·丘吉尔
Owner EXCALIBUR IP LLC