Supercharge Your Innovation With Domain-Expert AI Agents!

Expressive bidding in online advertising auctions

An online advertising, advertising technology, applied in advertising, data processing applications, instruments, etc., can solve the problem that advertisers do not provide sufficient or high-level expressiveness

Inactive Publication Date: 2012-06-13
YAHOO INC
View PDF2 Cites 4 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] Existing bidding methods, systems and languages ​​in conjunction with online advertising auctions do not provide adequate or high levels of expressivity to advertisers

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Expressive bidding in online advertising auctions
  • Expressive bidding in online advertising auctions
  • Expressive bidding in online advertising auctions

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0018] Herein, the term "advertiser" broadly includes any person, any entity, or any automated system acting on behalf of or assisting in the action of an advertiser or an advertising campaign associated with an advertiser, and the term "bid" broadly includes human or automated technology. Here, a placement opportunity or a specific placement opportunity may include predicted, future or equivalent placement opportunities.

[0019] Some embodiments of the invention provide expressive bidding techniques or auction mechanisms that take into account the impact of external factors on the value to advertisers. By allowing such bidding techniques, advertisers can express value in conjunction with the influence of external factors, thereby increasing the effectiveness and return on investment associated with their advertising campaigns. This can incentivize advertisers to increase online advertising budgets, as well as attract new advertisers. An auction mechanism is also provided t...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

Methods and systems are provided that include expressive bidding techniques for use with online advertising auctions. Methods and systems are provided relating to bidding for display of an advertisement, where the bidding takes into account one or more externality conditions present upon display of the advertisement. An externality condition includes any condition associated with the presence or non-presence of other advertisements along with a subject advertisement, or associated with characteristics or circumstances relating to any such other advertisements. For example, whether an advertisement is displayed exclusively or with other advertisements is an externality condition.

Description

[0001] Related application information [0002] This application is related to an application entitled "EXPRESSIVE BIDDING ONLINE ADVERTISING AUCTION MECHANISMS," Attorney Reference No. 1033-2001400, filed on the same date as this application. Background technique [0003] In online advertising, auctions are often used in which advertisers bid for the allocation and serving of their online advertisements in conjunction with serving opportunities. The resulting advertisements are often displayed (or otherwise presented) together. Advertisements may be displayed, or be deemed to be displayed, in a particular order, pattern or ranking with respect to placement on a page. In general, higher ranking or better placed advertisements are more valuable to advertisers because they are generally displayed more prominently to users and they are generally associated with better performance and expected revenue generation . [0004] In online advertising, much attention has been paid to...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06Q30/08
CPCG06Q30/08G06Q30/02G06Q30/0275
Inventor 阿皮塔·高什R·普雷斯顿·麦卡菲阿明·萨亚迪
Owner YAHOO INC
Features
  • R&D
  • Intellectual Property
  • Life Sciences
  • Materials
  • Tech Scout
Why Patsnap Eureka
  • Unparalleled Data Quality
  • Higher Quality Content
  • 60% Fewer Hallucinations
Social media
Patsnap Eureka Blog
Learn More

Browse by: Latest US Patents, China's latest patents, Technical Efficacy Thesaurus, Application Domain, Technology Topic, Popular Technical Reports.

© 2025 PatSnap. All rights reserved.Legal|Privacy policy|Modern Slavery Act Transparency Statement|Sitemap|About US| Contact US: help@patsnap.com