A control method and device for controlling advertisement playback in a mobile device
A mobile device and advertising playback technology, applied in electrical components, transmission systems, etc., can solve problems such as reduced user experience, less advertising information, and resistance, and achieve the effect of taking into account both advertising effects and enriching advertising content
Active Publication Date: 2017-05-10
上海竞道广告传媒有限公司
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Problems solved by technology
[0004] Advertisers can't escape the small screen size of mobile devices
Generally, the content of advertisements only occupies a small part of the entire display screen, otherwise it will lead to a decrease in user experience, and even have adverse effects and resistance to advertisements
However, if the display size and content of the advertisement are further reduced on the already small display screen of the mobile device, the information that the advertisement can convey is too little, and it is difficult to achieve a satisfactory advertising effect
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[0014] Specifically, those skilled in the art understand that, in order to enhance the interest of mobile advertisements and increase the user's attention, the control method and control device provided by the present invention process the displayed advertisement content and change the way the advertisement content is played. It will be played later to form a mobile advertisement that is dynamic and conforms to the user's aesthetic concept.
[0015] specifically, figure 1 It shows a flowchart of a control method for controlling advertisement playback in a mobile device according to the first embodiment of the present invention. First, step S101 is executed to start playing the advertisement. Those skilled in the art understand that, preferably, an advertisement playback control system (for example Figure 4 The background server 4) sends data corresponding to a mobile advertisement to a mobile device, and the mobile device plays the advertisement accordingly. Preferably, the mo...
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The invention provides a method for controlling advisement playing in a mobile device. The method comprises the steps of: a, starting playing advisement; b, judging whether a trigger condition of changing a playing mode exists or not; and c, if the trigger condition exists, changing the playing mode of the played advisement. The invention also provides a device for controlling advisement playing in the mobile device. According to the invention, display mode, size and content of the advisement in the mobile device are changed according to a preset condition, so that the mobile advisement can be played according to an optimal playing condition, and the content of the advisement is enriched, thus the user experience and the advertising effect are simultaneously achieved.
Description
Technical field [0001] The present invention relates to an information release control system, in particular an advertisement information release system, and in particular to a control method and corresponding control device for changing an advertisement playing mode according to a judgment result in an information release control system. Background technique [0002] With the rapid development of mobile device technology, mobile advertising is favored by more and more advertisers. Mobile devices have the advantages of strong portability, high frequency of use, and convenient and fast Internet access. Especially when mobile phones and mobile Internet access are very popular, mobile devices undoubtedly provide advertisers with more opportunities for advertising and broadcasting. [0003] However, while enjoying the portability of mobile devices, [0004] Advertisers have always been unable to avoid the problem of too small screens on mobile devices. Generally, advertising content on...
Claims
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IPC IPC(8): H04L29/08
Inventor 马良骏
Owner 上海竞道广告传媒有限公司