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Advertisement playing method and device, equipment and storage medium

A technology for advertising playback and advertising audio, applied in the computer field, can solve the problems of low user acceptance and difference in hearing, and achieve the effect of simplifying the operation process, facilitating operation, and promoting conversion.

Pending Publication Date: 2021-04-20
上海企创信息科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] These advertising forms are already well known by the majority of users and have their own advantages and disadvantages. However, at present, the entire domestic Internet advertising industry has not paid much attention to and innovated on audio advertising forms. In the field of digital music, because advertising audio is oral broadcast, the marketing tendency is obvious. , compared with music content with strong rhythm and wide range, the difference in listening experience is obvious, resulting in low user acceptance
So for the current situation where the mobile ecology is flourishing, traditional graphic or video advertisements can no longer meet the needs of mobile media.

Method used

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  • Advertisement playing method and device, equipment and storage medium
  • Advertisement playing method and device, equipment and storage medium
  • Advertisement playing method and device, equipment and storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0026] figure 1 It is a flow chart of an advertisement playing method provided by Embodiment 1 of the present invention. This embodiment is applicable to the case of advertisement playing. The method can be executed by the advertisement playing device in the embodiment of the present invention. The device can use software and / or or hardware implementation, such as figure 1 As shown, the method specifically includes the following steps:

[0027] S110. After receiving the advertisement audio, if it is detected that the target application in the target terminal is in an open state, play the advertisement audio.

[0028] Wherein, the target application may be an audio and video application, a news application, or a novel reading application.

[0029] Exemplarily, the target application is an application that needs to play audio and video.

[0030] Wherein, the advertisement audio can be a custom advertisement, or an advertisement generated for the platform. If it is a custom ad...

Embodiment 2

[0066] figure 2 It is a schematic structural diagram of an advertisement playing device provided in Embodiment 2 of the present invention. This embodiment can be applied to the situation of advertisement playing, and the device can be realized by software and / or hardware, and the device can be integrated in any device that provides advertisement playing function, such as figure 2 As shown, the advertisement playing device specifically includes: a playing module 210 .

[0067] Wherein, the playing module 210 is configured to play the advertisement audio if it detects that the target application in the target terminal is in an open state after receiving the advertisement audio.

[0068] Optionally, also include:

[0069] An acquisition module, configured to acquire the carrying information of the advertisement audio;

[0070] A first control module, configured to control the target terminal to stop playing the advertisement audio and play the video if the carried informatio...

Embodiment 3

[0075] image 3 It is a schematic structural diagram of a computer device in Embodiment 3 of the present invention. image 3 A block diagram of an exemplary computer device 12 suitable for implementing embodiments of the invention is shown. image 3 The computer device 12 shown is only an example, and should not impose any limitation on the functions and scope of use of the embodiments of the present invention.

[0076] like image 3 As shown, computer device 12 takes the form of a general-purpose computing device. Components of computer device 12 may include, but are not limited to: one or more processors or processing units 16 , system memory 28 , bus 18 connecting various system components including system memory 28 and processing unit 16 .

[0077] Bus 18 represents one or more of several types of bus structures, including a memory bus or memory controller, a peripheral bus, an accelerated graphics port, a processor, or a local bus using any of a variety of bus structur...

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PUM

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Abstract

The invention discloses an advertisement playing method and device, equipment and a storage medium. The method comprises the steps that after advertisement audio is received, if it is detected that a target application in a target terminal is in an open state, the advertisement audio is played. Through the technical scheme, inter-cut advertisement playing can be achieved in the playing process of the target application, the interestingness of advertisement playing is improved, user operation is facilitated, the operation process is simplified, the advertisement content is richer, the influence and effect of the advertisement content and the user experience are improved, and the advertisement conversion is promoted.

Description

technical field [0001] The embodiments of the present invention relate to the field of computer technology, and in particular to an advertisement playing method, device, equipment and storage medium. Background technique [0002] The rise of App advertising is due to the popularity of its carrier—App. The widespread use of tablet PCs and large-screen touch phones and other hardware, the liberation of WiFi, 4G, and 5G from traffic restrictions, and the new interactive experience brought by Apple's App Store ecosystem have led to a substantial increase in App audiences and App developers. For app developers, there is a need for a way to monetize traffic, and for brand companies, advertising needs to migrate with consumers' attention, so in-app advertising came into being. [0003] However, at present, major domestic APP advertising platforms are mainly based on graphic structure or video, such as startup page advertisements, banner advertisements, information flow advertiseme...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02H04M1/7243
Inventor 陆文渊
Owner 上海企创信息科技有限公司