A control method and system for playing advertisements in mobile devices
A mobile device and control system technology, applied in transmission systems, electrical components, etc., can solve the problems of reduced user experience, unavoidable mobile device screen is too small, resistance, etc., to achieve the effect of taking into account advertising effects
Active Publication Date: 2018-06-05
上海亿动信息技术有限公司
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Problems solved by technology
[0003] However, while enjoying the portability of mobile devices, advertisers still cannot avoid the problem that the screens of mobile devices are too small
Generally, the content of advertisements only occupies a small part of the entire display screen, otherwise it will lead to a decrease in user experience, and even have adverse effects and resistance to advertisements
However, if the display size and content of the advertisement are further reduced on the already small display screen of the mobile device, the information that the advertisement can convey is too little, and it is difficult to achieve a satisfactory advertising effect
Method used
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[0016] The present invention is mainly divided into two steps, that is: firstly judge whether there is a trigger condition for changing the advertisement playing mode in the mobile device (for example, whether the data for playing the advertisement has been loaded to a ratio that can be played smoothly), and then if there is any If the above trigger conditions are met, the playing mode of the advertisement to be played is changed (for example, a small-size advertisement is changed to a large-size advertisement).
[0017] figure 1 A flowchart showing a method for controlling playing advertisements in a mobile device according to the first embodiment of the present invention. Specifically, in this embodiment, step S210 is first performed to determine whether the condition for playing the advertisement has been met. Specifically, the conditions for playing the advertisement may include various technical conditions and additional conditions. Those skilled in the art understand t...
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The present invention provides a control method for playing advertisements in mobile devices, including the steps of: a. judging whether there is a trigger condition for changing the playing mode; b. changing the playing mode of the played advertisement if the triggering condition exists. The present invention timely changes the display mode, size and content of the advertisement in the mobile device by judging the preset conditions, so that the advertisement is generally displayed in a simpler and smaller-sized form in the mobile device, while in the When the conditions are fulfilled, change its display mode to reflect more rich advertising content in a larger size, so as to achieve both user experience and advertising effect.
Description
technical field [0001] The present invention relates to an information release control system, especially an advertisement information release system, in particular to a control method and a corresponding control device for changing an advertisement playing mode according to a judgment result in the information release control system. Background technique [0002] With the rapid development of mobile device technology, more and more advertisers use mobile devices as a new field of advertising. Mobile devices have the advantages of strong portability, high frequency of use, and convenient and fast access to the Internet. Especially when mobile phones and mobile Internet access are very popular, mobile devices undoubtedly provide advertisers with more opportunities to release and broadcast advertisements. [0003] However, while enjoying the portability of mobile devices, advertisers still cannot avoid the problem that the screens of mobile devices are too small. Generally, t...
Claims
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IPC IPC(8): H04L29/08H04L29/06
Inventor 马良骏
Owner 上海亿动信息技术有限公司