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Advertisement providing system and method thereof

A technology for advertising and advertising content, applied in business, equipment, data processing applications, etc., can solve problems such as limited advertising resources, inability to provide effectively, and increasing sponsor costs

Inactive Publication Date: 2010-09-22
李宗宪
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In particular, many ads cannot effectively serve the
[0010] In addition, competition among advertising sponsors for placement of advertisements within limited resources increases sponsor costs

Method used

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  • Advertisement providing system and method thereof
  • Advertisement providing system and method thereof
  • Advertisement providing system and method thereof

Examples

Experimental program
Comparison scheme
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Embodiment Construction

[0040] In the following detailed description, only a few preferred embodiments of the present invention have been shown and described, by way of example only. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit and scope of the present invention. Accordingly, the drawings and descriptions are to be considered as illustrative in nature and not limiting. The same reference numerals are used for the same parts throughout the specification.

[0041] In addition, the word "comprise" and its conjugations such as "comprises (third person singular)" or "comprises (present participle)" can be considered to include the stated part, and not to refer to any Other parts are excluded. In addition, terms such as "part", "machine", and "module" described in the specification refer to a unit that processes at least one function or operation, and may be realized by hardware, software, or a combin...

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PUM

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Abstract

The present invention relates to an advertisement providing system and a method thereof. The advertisement providing system of the present invention receives first contents registration information and second contents registration information for providing an advertisement from an advertisement provider, stores the received information, the first contents registration information including basic advertisement contents and the second contents registration information including additional advertisement contents that corresponds to the basic advertisement contents, and provides a stored web page and the basic advertisement contents to a user terminal. When receiving a user action on the basic advertisement contents for activating the additional advertisement contents from the user terminal, the advertisement providing system provides the additional advertisement contents to the user terminal. According to the present invention, an advertisement is provided by re-selling existing advertisement contents instead of providing a location-based basic advertisement, thereby increasing advertising efficiency with minimum expenses.

Description

technical field [0001] The present invention relates to an advertisement providing system and its method, in particular to an advertisement providing system and its method for providing users with the second (Second) advertisement content by using the basic advertisement content on the webpage. Background technique [0002] The most common method generally used to deliver advertisements online is by displaying an ad in a predetermined location on a web page (hereinafter referred to as a "Site") to an ad sponsor (hereinafter referred to as an "Ad Provider") by selling the ad sponsor method of advertising. [0003] Such online advertisement methods include a banner advertisement method, a pop-up / pop-down advertisement method, a User Created Contents (UCC) (User created contents) advertisement method, a keyword search advertisement method, a classified search advertisement method using keywords, a brand search advertisement method and cross media (Cross media) advertising meth...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00
CPCG06Q30/0246G06Q30/0244G06Q30/02
Inventor 李宗宪
Owner 李宗宪