Network service push system and method thereof

Abstract

The invention discloses a network service push system and a method thereof. The system comprises: a first network data module, which is used for reading first text message data issued by a user when the user carries out interaction by network interaction software; a second network data module, which is used for reading second text message data indicating interaction between other users and the user according to the first text message data; and a third push service module, which is used for searching key word information contained in the second text message data, matching out at least one corresponding third application service by combining key word information contained in the first text message data and carrying out pushing. Therefore, the network push service is targeted and is practical.

Description

technical field [0001] The invention relates to the technical field of computer network push (PUSH), in particular to a network service push system and method. Background technique [0002] In the era of the Internet, we use technical means to dig deep into customer value, study customer interests, personalities, preferences, etc., and provide effective and targeted solutions according to the individual needs of customers with accurate delivery of network push (PUSH) services , is the goal that has been committed to in the development of Internet value-added service technology. [0003] In the prior art, the push (PUSH) service is more typical Adwords and Adsence technology, which matches the keywords in the background advertisement library according to the content of the user under the current page, and considers that the content entered by the user is not only the content that the user is interested in , and the matching corresponding ad is more likely to attract the user...

AI Technical Summary

Problems solved by technology

[0006] However, in the above-mentioned existing technologies, the accurate delivery of push services or only application of advertising services cannot provide users with stronger functional services, and the information covered is often the text information of the user's current page, or The purpose of the accurate delivery service is to identify the real relationship chain of the user and recommend potential relationship chains that are easy to form. There is no corresponding service for the interaction between

Moreover, none of the above technologies can be applied to the identification of the user's lightweight situation, and cannot be accurately judged based on the user's lightweight UGC (User Generated Content, User Generated Content) interactive information

[0007] Moreover, when users use SNS to communicate, because the content of UGC is different from traditional networks, on the one hand, it pays more attention to the personalization of communication between people; on the other hand, the published content is short and concise. Clearly, this new situation makes the traditional single-page push service seem stretched, and also makes it impossible for the SNS network to provide targeted services in the process of user interaction.

[0008] To sum up, in the current existing technologies, although various precise delivery push service technologies consider the target group and push, the concept of the target is often too vague, and the coverage of users is universal, and even the distinction is often based on age , gender, geographical location and other extensive tags, it is difficult to provide highly targeted services for specific users, and there is still a long way to go before precise delivery. It provides complicated services and allows users to discover and choose by themselves. It is impossible to intelligently match the basic situation of each user or even the actual situation experienced at the moment. The push service is passive and waits for the user to choose, rather than proactively discovering the individual needs of the user. Therefore, for precise delivery services, there are It is necessary to make more precise, humanized and lightweight improvements

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