Method for putting digital television advertisement on air
A digital TV and advertising technology, applied in the field of digital TV advertising broadcasting, can solve the problems of users who are difficult to meet the individual needs of users, are not targeted, and cannot distinguish users with different needs, so as to achieve the goal of realizing advertising revenue and maximizing Effect
Inactive Publication Date: 2012-12-19
SICHUAN CHANGHONG ELECTRIC CO LTD
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Problems solved by technology
The existing advertising broadcasting does not distinguish between users, all users receive the same advertisement, and the existing advertising broadcasting method cannot distinguish users with different needs, so the pertinence is not strong, and it is difficult to meet the individualization of users need
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[0019] Such as figure 1 Shown the method for broadcasting digital TV advertisement of the present invention, comprises steps:
[0020] a. Classify and store the advertisement information in the advertisement server. The advertisement information is classified according to at least one of region, product type, suitable age group or suitable gender, or other classification types. Regardless of the classification methods, only one of them can be used, or multiple comprehensive applications can be used, and more detailed classifications can adapt to more user information.
[0021] b. The user sends an advertisement request message to the advertisement server via the broadcasting network through the set-top box, and the advertisement request message includes the decoding chip number of the set-top box or the unique identification of the physical address (MAC) of the set-top box.
[0022] c. After receiving the advertisement request information sent by the set-top box, the adverti...
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The invention relates to a method for putting a digital television advertisement on air. The method comprises the following steps: storing advertisement information according to classification in an advertisement server; b, a user sending advertisement request information to the advertisement server through a set top box, the advertisement request information including unique identification of the set top box; c, the advertisement server receiving the advertisement request information, and then collecting user information of the set top box in the server according to the unique identification included in the advertisement request information; d, the advertisement server choosing advertisement information matched with the user information in the advertisement information, and sending the advertisement information to the corresponding set top box through a broadcast and TV network; e, the set top box playing the received advertisement information. The method for putting a digital television advertisement on air enables targeted advertisement exposure according to users' different regions, different ages, different culture and economic levels, etc., so as to meet different requirement of different users. The method combines specific sending of the advertisements and comprehensive coverage, and advertisement income is maximized.
Description
technical field [0001] The invention relates to a method for broadcasting digital television advertisements. Background technique [0002] With the popularization of digital TV and the continuous expansion of digital TV user scale, users of different regions, ages, cultures and economic levels have different demands for advertisements. The existing advertising broadcasting does not distinguish between users, all users receive the same advertisement, and the existing advertising broadcasting method cannot distinguish users with different needs, so the pertinence is not strong, and it is difficult to meet the individualization of users need. Contents of the invention [0003] In view of the above problems, the present invention provides a method for broadcasting digital TV advertisements, which can play targeted advertisements according to different users, so as to meet the different needs of different users. [0004] The method for digital television advertisement broadca...
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IPC IPC(8): H04N21/262H04N21/2668H04N21/437
Inventor 陈启均张刚杨巍陈杰
Owner SICHUAN CHANGHONG ELECTRIC CO LTD