Personalized website navigation method and device

A web site navigation and web site technology, applied in special data processing applications, instruments, electronic digital data processing and other directions, can solve the problem that web site navigation content cannot meet the browsing needs of Internet users.

Inactive Publication Date: 2017-03-15
BEIJING QIHOO TECH CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, in the existing website navigation service technology, most of the navigation content pages are static pages manually recommended by the operation and maintenance personnel of the website navigation products. Although the navigation websites in the page content may involve many categories, compared to the number of Due to the huge and rapidly growing amount of information, website navigation content often cannot meet the browsing needs of Internet users

Method used

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  • Personalized website navigation method and device
  • Personalized website navigation method and device
  • Personalized website navigation method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment approach

[0162] In one implementation, the individual interest model may only save the categories that the client device visitor is interested in. At this time, the individual interest model building unit 203 may specifically include:

[0163] The first feature word extraction subunit is used to extract feature words from the individual historical behavior data;

[0164] The first classification subunit is used to classify each feature word according to the category information stored in the group interest model to obtain several feature categories;

[0165] The first saving subunit is used to save each feature category to obtain the individual interest model.

[0166] Or, in another implementation manner, in order to reflect the points of interest of the visitor of the client device and the degree of interest in each point of interest, the individual interest model may also store the weight of each feature category, and the weight is used In order to reflect the degree of interest of...

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Abstract

The invention discloses a personalized website navigation method and a device of the personalized navigation of the website. The method comprises acquiring group historic action data of a plurality of devices based on customer terminals, building a group interest model of visitors of the customer terminal according to the group historic action data, wherein category information reflecting accessing interest points of the visitors of the customer terminal are saved in the interest models. According to an individual historic action data of an individual customer terminal and the group interest model, an individual interest model of the visitors of the customer terminal is built. Category information reflecting the accessing interest points of an individual visitor of the customer device is saved in the individual interest module. According to the individual interest module, website categories are confirmed on a website navigation page. The personalized website navigation method and the device of the personalized navigation of the website can meet surfing requirements of visitors of the customer terminal better, and therefore the utilizing rate of the information provided by the navigation website is improved.

Description

technical field [0001] The invention relates to the technical field of browsers, in particular to a personalized website navigation method and device. Background technique [0002] With the development of computer technology and the continuous expansion of Internet users, more and more Internet users use personal computers to obtain various required information through the Internet. At the same time, there are more and more websites providing information services for Internet users, the number of Internet web pages is increasing at an alarming rate every day, and Internet information is showing explosive growth. For users, it is often necessary to use certain means to quickly locate the website or information that best suits their needs in the vast Internet information, such as through website navigation services. [0003] Website navigation is a kind of website website that collects many websites and classifies them according to certain conditions. It mainly provides websi...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F17/30
Inventor 周浩邓夏玮
Owner BEIJING QIHOO TECH CO LTD
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