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A method and apparatus for creating recommendations for a user

A user and equipment technology, applied in data processing applications, instruments, calculations, etc., can solve the problems that the system cannot learn, the recommendation cannot be improved, etc.

Inactive Publication Date: 2013-03-20
S I SV EL SOC ITAL PER LO SVILUPPO DELLELETTRONICA SPA
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Without a deep understanding of the reasons behind user removal of the ad, the system cannot effectively learn from the user's actions, and the recommendations for the user cannot be improved accordingly

Method used

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  • A method and apparatus for creating recommendations for a user
  • A method and apparatus for creating recommendations for a user

Examples

Experimental program
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Embodiment Construction

[0022] refer to figure 1 , the device 100 includes a user interface 102 for receiving user input related to an item. User interface 102 may be integrated into device 100 (as shown), or may be separate from device 100 and connected to device 100 wirelessly or by wire. The output of the user interface 102 is connected to a processor 106 and a recommender 108 . The output of processor 106 is connected to recommender 108 . Recommender 108 may be connected wirelessly or wired to external device 110 via output channel 112 . Alternatively, the device 100 may be integrated into an external device 110 . The external device 110 may be, for example, a TV, a stereo system, a computer, a screen, etc., or may be a mobile device such as a mobile terminal, a portable TV, or the like. The user interface 102 may include a presentation means 104 for presenting recommendations to a user. Alternatively, processor 106 may control external device 110 to present recommendations to the user. Pro...

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PUM

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Abstract

A method and apparatus for creating recommendations for a user is described. A user input relating to an item is received (step 200). A hierarchy of categories is determined from the metadata of the item (step 204). A rating of at least one category within any one level of the hierarchy is received (step 208). Recommendations for the user are created based on at least the received rating of the at least one category (step 210).

Description

technical field [0001] The present invention relates to methods and devices for creating recommendations for users. Background technique [0002] Broadcasters, web services, software providers, etc. allow users to access free content, but at the same time expose users to commercial advertisements, since advertising is their main source of income. For example, a TV broadcaster provides free TV content to attract viewers, but sells advertising space to advertisers for inserting commercials between the TV content. Similarly, many web sites provide free services (eg, Internet search) to attract visitors to their web sites, but sell space for commercial advertisements in the form of graphics, animated banners, or "sponsored links." [0003] Although some advertisements are attractive to the user, most advertisements are annoying to the user, especially if the user is not interested in the product or service being advertised. Users are primarily interested in the service or cont...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/02G06Q30/0631
Inventor M.巴比伊里S.P.P.普龙克J.H.M.科斯特
Owner S I SV EL SOC ITAL PER LO SVILUPPO DELLELETTRONICA SPA