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Social media data analysis system and method

A social media and data technology, applied in data processing applications, special data processing applications, instruments, etc., can solve problems such as difficult to be precise, unable to present statistical results to users, difficult to implement, etc.

Inactive Publication Date: 2013-09-11
MU SIGMA BUSINESS SOLUTIONS PVT
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, some significant challenges with existing solutions are the difficulty in precisely identifying sources of influence against business outcomes and goals, and using business goals to align social media intelligence
Nor can the statistical results be presented to the user in an understandable manner
Additionally, managing massive amounts of data to derive meaningful insights to support business processes and use cases is difficult

Method used

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  • Social media data analysis system and method
  • Social media data analysis system and method
  • Social media data analysis system and method

Examples

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Embodiment Construction

[0015] In the following detailed description, reference is made to the accompanying drawings which form a part hereof. In the drawings, similar symbols typically identify similar components, unless context dictates otherwise. The exemplary embodiments described in the detailed description, drawings, and claims are not intended to be limiting. Other embodiments may be utilized and other changes may be made without departing from the spirit or scope of the subject matter presented here. It will be readily understood that the various aspects of the present disclosure, as generally described herein and illustrated in the drawings, may be arranged, substituted, combined, separated and designed in a wide variety of different configurations, all of which are expressly be considered.

[0016] Exemplary embodiments are generally directed to a data analysis system for analyzing data received from a number of sources. The following description refers to analyzing data received from va...

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Abstract

A system for analyzing data to determine an activity around a product is provided. The system comprises a user interface configured to enable one or more data analysts to provide input data and an acquisition module coupled to user interface and configured to retrieve social media data in response to the input data. The social media data is received from one or more social media platforms. The system further comprises a processing circuitry coupled to the acquisition module and comprises an analysis module configured to analyze the social media data to generate processed data and classify the processed data based on a plurality of criteria and a visualization module coupled to the analysis module and configured to generate a plurality of visual representations of classified data.

Description

technical field [0001] The present invention relates to data analysis systems and techniques. More particularly, the present invention relates to analyzing data received from various social media platforms to help form strategies for various products and businesses. Background technique [0002] In recent years, there has been a growing awareness of the role of social media in influencing customers and business stakeholders. The emergence of social media platforms has matured in order to become a key part of marketing strategies. The growing amount of information that exists on social media platforms (eg, Facebook, Twitter, etc.) available today reinforces the need to develop the right strategy for customers. Factors such as social buzz, trends, customer feedback and opinions, market sentiment need to be integrated into any business decision. [0003] Today, most business organizations are keen to accurately identify their online customer base, communicate effectively wit...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06F16/358G06Q30/0278G06Q50/01G06Q50/40G06Q30/02
Inventor Z·多拉蒂G·贾恩
Owner MU SIGMA BUSINESS SOLUTIONS PVT
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