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Website recommendation method, device and system in website navigation

A website navigation and recommendation method technology, which is applied in the field of website recommendation, can solve the problems that users cannot perform subjective participation and feedback, browser customers cannot satisfy website recommendation, and cross-browser website recommendation cannot be realized.

Active Publication Date: 2013-11-20
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] 1) The existing website recommendation methods are all based on the client or browser used by the user, that is to say, for client users, they need to log in to realize personalized website navigation, but for browser customers, they cannot satisfy the same requirements. A unified URL recommendation can be obtained on different browsers of each user device, that is, cross-browser URL recommendation cannot be realized
[0004] 2) The existing website recommendation method is based on categories, and often recommends websites of the same category to users, and the positioning accuracy of users' true preferences is poor
[0005] 3) The existing website recommendation method is a one-way push, and users cannot perform subjective participation and feedback to adjust the website recommendation results

Method used

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  • Website recommendation method, device and system in website navigation
  • Website recommendation method, device and system in website navigation

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0075] figure 1 The flow chart of the website recommendation method provided by Embodiment 1 of the present invention, such as figure 1 As shown, the method may include the following steps:

[0076] Step 101: Receive the URL click behavior identified by the flash ID collected by the script (javascript) set on the preset page, and receive the recommended URL deletion identified by the flash ID collected by the javascript set on the URL navigation page behavior, and store the received click behavior and deletion behavior and the corresponding flash ID in the user behavior log.

[0077] Since there is no support for user behavior collection based on flash ID at present, it needs to be implemented by embedding scripts in the page in this step, for example, by embedding javascript in the page. In the embodiment of the present invention Javascript is used as an example to describe, of course, other script forms can also be used. The user behavior collected here is mainly the user...

Embodiment 2

[0118] image 3 The structural diagram of the website recommendation device provided in Embodiment 2 of the present invention, the website recommendation device is set on the server side of the navigation page, such as image 3 As shown, the device includes: a behavior collection unit 01 , a recommendation calculation unit 02 and a website display unit 03 .

[0119] The behavior collection unit 01 is used to receive the URL click behavior identified by the flash ID collected by the script set on the preset page, and store the received URL click behavior and the corresponding flash ID in the user behavior log. The preset pages here may include URL navigation pages, but are not limited to URL navigation pages, and may also include pages of other third-party websites, such as search results pages of search engines, website pages with URL navigation pages as entrances, or other websites that have cooperation related website pages and so on.

[0120] The script set on the preset ...

Embodiment 3

[0135] Figure 4 The structural diagram of the website recommendation system provided for the third embodiment of the present invention, such as Figure 4 As shown, the system includes: script javascript set in the preset page and the website recommending device described in the second embodiment, the website recommending device mainly determines the recommended website according to the clicking behavior of the website.

[0136] The javascript set in the preset page is used to collect the URL click behavior identified by the flash ID.

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PUM

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Abstract

The invention provides a website recommendation method, device and system in website navigation. The method includes the following steps: receiving website click behaviors identified by flash IDs and collected by javascript arranged in a preset page, storing the received website click behaviors and the corresponding flash IDs in a user behavior log, and performing the following steps on the flash IDs to be recommended respectively, wherein the steps include obtaining the user click behaviors corresponding to the flash IDs to be recommended in a set period from the user behavior log, determining recommended websites corresponding to the flash IDs to be recommended on the basis of the click number of each website, and enabling the determined recommended websites to be contained in navigation pages corresponding to the flash IDs to be recommended. For user equipment, the flash IDs used by all browsers or clients for visiting webpage are exclusive, and therefore non-login user and cross-browser personalized website recommendation is achieved.

Description

【Technical field】 [0001] The present invention relates to the technical field of computer applications, in particular to a website recommendation method, device and system in website navigation. 【Background technique】 [0002] With the vigorous development of the Internet, the website navigation market is becoming more and more mature and prosperous. As a website recommendation and information retrieval tool, website navigation has become the main entrance for Chinese netizens to go online. With the fierce competition of website navigation technology and the continuous increase of users' demand for experience, providing users with personalized website recommendation service has gradually become an important development direction of website navigation. However, the existing URL recommendation method has the following defects: [0003] 1) The existing website recommendation methods are all based on the client or browser used by the user, that is to say, for client users, they...

Claims

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Application Information

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IPC IPC(8): G06F17/30
Inventor 王菲陈浩然魏明伟张袁伟赵振华
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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