Method and device for displaying advertisement information
A technology for advertising information and display methods, applied in the field of advertising data update, can solve the problems of unable to push and display by user groups, poor accuracy and timeliness of advertising data, and low accuracy of advertising, so as to improve timeliness and accuracy and avoid further Retrofitting and Cost Reduction Effects
Active Publication Date: 2016-04-27
深圳市路通网络技术有限公司
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Problems solved by technology
[0005] The technical problem to be solved by this application is to provide a display method and device for advertising information, which is used to solve the problem that in the prior art, the startup advertisement displayed on the terminal is usually downloaded in advance, and the advertisement downloaded this time in the terminal can only be downloaded in the terminal. The technical problem that the accuracy and timeliness of the advertising data displayed on the terminal is poor due to the display when the device is turned on for the first time
It further solves the technical problem that in the existing technology, it is impossible to make accurate push display for user groups, which makes the displayed advertisements less accurate
Method used
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[0068] The technical solutions in the embodiments of the present application will be described clearly and completely in conjunction with the accompanying drawings in the embodiments of the present application. Obviously, the described embodiments are only a part of the embodiments of the present application, rather than all the embodiments. Based on the embodiments in this application, all other embodiments obtained by those of ordinary skill in the art without creative work fall within the protection scope of this application.
[0069] reference figure 1 , A flowchart of Embodiment 1 of a method for displaying advertisement information provided in this application, the method may include the following steps:
[0070] Step 101: Obtain a terminal identifier.
[0071] Wherein, the identifier is an identifier that can indicate the unique identity of the terminal, and the identifier may be represented by the account information of the terminal user, the account information of the termin...
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The invention discloses a display method and device of advertising information. The method comprises the following steps: receiving marks of terminals and acquiring parameter information corresponding to the terminal marks; acquiring grouping types of the terminals according to the parameter information; acquiring current advertising information corresponding to the grouping types; and transmitting the current advertising information to the terminals and triggering the terminals to display the current advertising information. Real-time advertising information is transmitted to the terminals for display by acquiring the real-time advertising information corresponding to the grouping types of the terminals, so that the problems of poor advertisement display accuracy and poor timeliness due to the fact that only advertisements downloaded and set during previous boot can be displayed in the prior art are solved, the terminals can display timely and effective advertising information to a user, the timeliness and the accuracy for advertisement display are improved, and meanwhile, the corresponding advertisements are displayed aiming at the terminals of different grouping types to further improve the accuracy of advertisement display.
Description
Technical field [0001] This application relates to the technical field of advertisement data updating, and in particular to a method and device for displaying advertisement information. Background technique [0002] Start-up advertisement refers to the pictures, pages or video clips displayed on the display during the time period between the start of a terminal such as a digital TV, IPTV set-top box or smart TV and the display of the portal homepage. [0003] At present, the boot advertisement displayed on the terminal is usually pre-downloaded. The advertisement downloaded this time in the terminal can only be displayed when the terminal is turned on next time. The advertisement displayed by the terminal this time is the advertisement downloaded by the terminal when it is booted up recently. The news changes all the time. Therefore, the advertisements displayed by the terminal this time are quite different from the current news, especially when the time interval between the curren...
Claims
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IPC IPC(8): H04N21/254H04N21/2668H04N21/458H04N21/472
Inventor 罗均文钟虎林黄世华朱敬毅甘鸣春别业辉
Owner 深圳市路通网络技术有限公司