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Reducing redirects

A technology of redirection and data specification, which is applied in the field of data processing, can solve problems such as increasing errors, and achieve the effect of reducing delay

Active Publication Date: 2014-04-23
GOOGLE LLC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Each redirection performed increases the time from when the user takes the action to access the specified resource until the specified resource is received by the user device, and increases the possibility of errors that prevent the specified resource from being provided to the user device

Method used

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Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0025] Resources available on the Internet may include content from publishers as well as content from advertisers. For example, a web page may include publisher content from the publisher as well as advertisements (ads) on the web page. Publisher content may be provided by a publisher server and advertisements provided by an ad server. The publisher server and the ad server can be different server systems. Thus, when a web page is rendered at a user device, the web page may include content provided by a number of different parties.

[0026] Providing or serving advertisements presented with web pages may also involve coordination between multiple parties. For example, advertisements selected to be presented with a web page may be selected by an ad server (publisher ad server) that has been requested by the publisher to select advertisements. The advertisements selected by the publisher's ad server may, for example, be held by another ad server (the advertiser's ad server) ...

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PUM

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Abstract

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for reducing redirects. In one aspect, a method includes receiving request data indicating that a user device has requested a content item. The request data specifies other data processing apparatus to which user interactions with the content item are to be reported. The content item includes a reference to a resource that is requested in response to user interaction with the content item. Response data is provided. The response data includes data that cause presentation of the content item. Interaction data is received specifying user interaction with the content item occurred. Redirect data is provided that cause the user device to be redirected to the resource.; Reporting data is provided to the other data processing apparatus, specifying user interaction with the content item occurred. The reporting data is provided asynchronously relative to the redirect data.

Description

technical field [0001] This specification deals with data processing. Background technique [0002] The Internet provides access to a variety of resources. For example, video and / or audio files, as well as web pages on specific topics or specific news articles, may be accessed via the Internet. Access to these resources provides an opportunity to serve advertisements with that resource. For example, a web page may include advertisement slots in which advertisements may appear. These ad slots may be defined in the web page or be defined to be presented with the web page, for example, in a pop-up window. [0003] When a web page (or another resource) is requested by a user, an ad request is generated and passed to an ad management system, which selects an ad for presentation in an ad slot. The advertisement management system selects advertisements based, for example, on characteristics of the web pages with which the advertisements will be presented, demographic informatio...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F15/16G06F17/30
CPCH04L67/2814G06Q30/0241H04L67/535H04L67/563G06Q30/0242H04L67/02
Inventor 施晟M·克莱伯M·加涅L·康托撒纳西斯
Owner GOOGLE LLC