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Electronic commerce referral marketing platform server, system and method

An e-commerce and server technology, applied in the field of advertising communication, can solve problems such as insufficient use of network resources, low consumer appeal, waste of customer resources, etc., and achieve the effects of increasing the probability of commodity transactions, preventing being deceived, and saving time

Inactive Publication Date: 2014-08-06
深圳市亿商屋广告传媒有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] At present, there are only some internal links on some large-scale e-commerce websites, and there are no links to other external e-commerce malls. Customers leave the mall page after failing to select a suitable product on the merchant webpage of a mall, and re-enter the pages of other malls. This not only brings inconvenience to customers, but also the merchants do not make full use of network resources, wasting potential customer resources in vain
[0003] In addition, there are currently many e-commerce websites with rebates or rebates. E-commerce store merchants can use recommendations to obtain rebates. Combined, rebates without rebates are less attractive to consumers, and rebates without rebates limit the spread

Method used

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  • Electronic commerce referral marketing platform server, system and method
  • Electronic commerce referral marketing platform server, system and method
  • Electronic commerce referral marketing platform server, system and method

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0031] An e-commerce recommendation marketing platform server, such as figure 1 As shown, it is a special website running under a web server, which includes a receiving module 11, a customer identity input module 12, a recommendation processing module 13, a storage module 14 and a target website interface module 15. The receiving module is used to receive the link request formed by the customer visiting the recommended link on the commission rebate initial website on the client terminal. The recommended link is a recommended website composed of a main domain name and a sub-domain name. The receiving module receives the After the above-mentioned link request, a page unit containing the rebate product information corresponding to the above-mentioned link request and the customer identification code for the customer to fill in is generated. The customer identity input module pops up the member center webpage generated by the receiving module on the customer's client terminal, and...

Embodiment 2

[0033] An e-commerce recommendation marketing platform system, such as figure 2 As shown, it includes an initial rebate website server 2 of an ordinary children's clothing store, a client terminal 3, a platform server 1 and a target website server 4 of a brand children's clothing specialty store. A customer failed to find satisfactory children's clothing on the website of the ordinary children's clothing store. After browsing, he found that there was a recommended website for the children's clothing store of the above brand at the end of the advertising page of the ordinary children's clothing store. For example, the recommended website was "Go to the children's clothing store of the brand : http: / / www.wwggt.com / pinpai / tongzhuangzhuanmai / 1.html", the customer copies the recommended URL into the address bar of the browser to visit and form a link request; the platform server generates a link request upon receiving the link request. A page unit containing the rebate information...

Embodiment 3

[0036] An e-commerce recommended marketing platform method, such as image 3 As shown, the steps are as follows:

[0037] Step S01: The customer visits the recommended link on the rebate initial website to form a link request;

[0038]For example, when a customer browses a merchant webpage of a mobile phone charger in Taobao Mall through a smartphone, three recommended links are displayed at the end of the advertisement webpage of the merchant, which are "Go to Jingdong (1) store to find a mobile phone charger, please copy: http: / / www.wwggt.com / jingdong / shoujichongdianqi / 01.html", "Go to Jingdong (2) store to find a mobile phone charger, please copy: http: / / www.wwggt.com / jingdong / shoujichongdianqi / 02.html", " Go to Paipai.com to find a mobile phone charger, please copy: http: / / www.wwggt.com / paipai / shoujichongdianqi / html", the three recommended links are the recommended URLs assigned by the platform server corresponding to the advertising pages of the three target websites, v...

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Abstract

The invention relates to an electronic commerce referral marketing platform server, system and method. The electronic commerce referral marketing platform method includes that customers access referral links in a commission initial website to generate link requests through client terminals; a platform server receives the link requests and props up webpage units containing commission commodity information and customer identification codes filled by the customers to the client terminals of the customers; the customers fill the customer identification codes; the platform server binds and stores the filled-in customer identification codes, the commission initial website identity with the referral links, and target website links corresponding to the link requests; the platform server outputs the target website links to the client terminals of the customers; target website servers feed commodity sales information corresponding to the referral links to the platform server. By the electronic commerce referral marketing platform server, system and method, convenience is brought to the customers, time is saved, and merchants can sufficiently utilize network resources, so that potential customers can be shared.

Description

technical field [0001] The invention relates to the field of advertising communication, in particular to an e-commerce recommendation marketing platform server, system and method. Background technique [0002] At present, there are only some internal links on some large-scale e-commerce websites, and there are no links to other external e-commerce malls. Customers leave the mall page after failing to select a suitable product on the merchant webpage of a mall, and re-enter the pages of other malls. Web pages, this not only brings inconvenience to customers, but also businesses do not make full use of network resources, wasting potential customer resources in vain. [0003] In addition, there are currently many e-commerce websites with rebates or rebates. E-commerce store merchants can use recommendations to obtain rebates. In combination, rebates without rebates are less attractive to consumers, and rebates without rebates limit the spread. Contents of the invention [0...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
Inventor 肖阳欧阳家洪
Owner 深圳市亿商屋广告传媒有限公司