Estimating demographic statistics of media viewership via context aware mobile devices
A mobile device and demographic technology, applied in location-based services, transmission systems, selective content distribution, etc., can solve problems such as high cost, inability to collect non-broadcast viewing or listening, and low accuracy
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[0022] The following description is provided with reference to the drawings in which like reference numbers are used to refer to like elements throughout. While various details of one or more techniques are described herein, other techniques are also possible. In some instances, well-known structures and devices are shown in block diagram form in order to facilitate describing various techniques.
[0023] The techniques described herein provide mechanisms for generating demographic data about events using context-aware mobile devices. The sensor data available at the context-aware mobile device is used to estimate the value of the category of the demographic model of the user of the mobile device and to detect the occurrence of events in which the user of the mobile device participates. The estimated values of the categories of the user's demographic model are associated with the events in which the user participated. Demographic models contain categories (eg, age, gender,...
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