Implementation method for interactive advertisements

An implementation method and interactive advertising technology, applied in the field of information processing, can solve problems such as reducing user experience and impatience, and achieve the effect of solving anxiety

Active Publication Date: 2015-03-25
陈宗兵
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In the process of waiting for the advertisement to play, if the user is not interested in the content of the advertisement, he will often feel impatient and restless, thus reducing the user experience.

Method used

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  • Implementation method for interactive advertisements

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Embodiment Construction

[0037] The present invention is described in detail below in conjunction with accompanying drawing:

[0038] The present invention provides a method for implementing interactive advertisements. A playback device pushes advertisements in an interactive manner. When the playback device receives an advertisement interaction response, the playback device changes the way the advertisement is pushed according to the response. It can be seen that the advertisement provided by the present invention is a new type of interactive advertisement. In the process of playing the advertisement, the user can interact with the advertisement, thereby effectively solving the anxiety caused by the user waiting for the advertisement to be played, and at the same time playing a role Advertisement performance.

[0039] Based on the above-mentioned general inventive concept, multiple implementations can be adopted, three of which are introduced below:

[0040] (1) Question-and-answer interactive adver...

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Abstract

The invention provides an implementation method for interactive advertisements. Playing equipment pushes the advertisements in an interactive mode, and when the playing equipment receives advertisement interaction responses, the playing equipment changes the advertisement pushing mode according to the responses. According to the implementation method for the interactive advertisements, traditional advertisements are replaced with the interactive advertisements, users can interact with the advertisements in the advertisement playing process, and therefore the problem that users have impatient feelings when waiting for advertisement playing is solved effectively, and meanwhile the advertisement injecting effect is achieved.

Description

technical field [0001] The invention belongs to the technical field of information processing, and in particular relates to a method for realizing interactive advertisement. Background technique [0002] There are various forms of advertisements at present, including: TV advertisements, Internet advertisements, SMS advertisements, DM leaflets, physical inkjet advertisements, car body advertisements, DM leaflets and embedded advertisements, etc. The above-mentioned types of advertisements are traditional advertisements, which are a simple forced passive push mode. For example, when a user uses a mobile phone to watch a movie on a certain video player, there is often a one-minute advertisement content embedded before the movie video is played. If Without a paid membership, users have to wait for the ad to finish playing before they can watch the movie. While the user is waiting for the advertisement to play, if he is not interested in the advertisement content, he will often ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/472H04N21/475H04N21/81
CPCH04N21/2668H04N21/4415H04N21/4586H04N21/47202H04N21/47217H04N21/812
Inventor 陈宗兵
Owner 陈宗兵
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