Promotion information attribute data acquiring method and device

A technology for promoting information and attribute data, applied in electrical digital data processing, special data processing applications, instruments, etc., and can solve problems such as incomplete relational data

Active Publication Date: 2015-04-08
BEIJING GRIDSUM TECH CO LTD
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  • Abstract
  • Description
  • Claims
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Problems solved by technology

[0011] The main purpose of the present invention is to provide a method and device for acquiring promotional information attribute data, so as to s

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  • Promotion information attribute data acquiring method and device
  • Promotion information attribute data acquiring method and device
  • Promotion information attribute data acquiring method and device

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Embodiment Construction

[0029]In order to enable those skilled in the art to better understand the solutions of the present invention, the following will clearly and completely describe the technical solutions in the embodiments of the present invention in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments are only It is an embodiment of a part of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts shall fall within the protection scope of the present invention.

[0030] It should be noted that the terms "first" and "second" in the description and claims of the present invention and the above drawings are used to distinguish similar objects, but not necessarily used to describe a specific sequence or sequence. It is to be understood that the data so used are interchangeable under appropriate c...

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Abstract

The invention discloses a promotion information attribute data acquiring method and device. The promotion information attribute data acquiring method includes that acquiring the keyword information and first domain name of first promotion information; acquiring one or more promotion display data corresponding to the keyword information from a data system; counting a plurality of probability data of the first domain name and each second domain name; acquiring the ranking data of the first domain name and each second domain name, wherein the ranking data is used for indicating the position relationship between the first promotion information corresponding to the first domain name and the second promotion information corresponding to each second domain name in each promotion display data; outputting each probability data and ranking data to obtain the attribute data of the first promotion information. The promotion information attribute data acquiring method and device solve the problem of the prior art that the relational data between promotion information of a user and a competitor on a search engine are not comprehensive; the promotion information attribute data acquiring method and device realize to comprehensively acquire the relational data between the promotion information of the user and the competitor.

Description

technical field [0001] The present invention relates to the field of data processing, in particular to a method and device for acquiring promotional information attribute data. Background technique [0002] With the rapid development of computer technology, search engines are gradually being widely used by people. More and more advertisers are buying advertisements on search engines and participating in the search promotion of advertisements, and the competition is becoming more and more fierce. Users (that is, the above-mentioned advertisers who purchase advertisements on search engines) need to keep an eye on competitors' advertisement promotions in order to adjust their own search engine promotion strategies in time to achieve the purpose of preempting users first. To this end, the user needs to know who the competitor is displayed in the advertisement, which keyword is the specific competition, whether the user's own performance is better than the competitor's or lower ...

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Application Information

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IPC IPC(8): G06F17/30
CPCG06F16/489
Inventor 殷莉娟杨韬余德乐
Owner BEIJING GRIDSUM TECH CO LTD
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