Search keyword push method and device

A technology of keywords and search words, which is applied in the field of methods and devices for pushing search keywords, and can solve problems such as seldom considering the personalized needs of users.

Active Publication Date: 2015-11-11
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

This technology helps people find relevant content on their screens more easily when they read it or interact with it through various methods like scrolling them upwardly or downwards depending upon how likely that specific words are being spoken during an interaction between two parties involved.

Problems solved by technology

This patented technology describes how people who want to find specific things are able to automatically suggest their own best way for searching through websites with search engines like Yahoo! Search® (YA), which helps them quickly locate what they're looking at without having to manually type anything up beforehand.

Method used

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  • Search keyword push method and device
  • Search keyword push method and device

Examples

Experimental program
Comparison scheme
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no. 1 example

[0034] This embodiment provides a technical solution of a method for pushing search keywords. The method for pushing a search keyword is executed by a device for pushing a search keyword, and the device for pushing a search keyword is usually integrated in a computing device such as a search engine server on the network side.

[0035] see figure 1 , the push method of the search keyword includes:

[0036] S11. Acquire search keywords related to the user's reading context and scene from at least one data source.

[0037] In this embodiment, there may be multiple data sources for obtaining search keywords. For example, any one of user history logs, Internet webpages, and real-time search logs or a combination thereof may be used as a data source for obtaining the search keywords. The user history log refers to a log file used to record the historical operations of the user using the search engine. Specifically, the user history log records information such as the search word...

no. 2 example

[0055] Based on the above-mentioned embodiments of the present invention, this embodiment further provides a technical solution for the pushing step in the method for pushing search keywords. In this technical solution, pushing the search keywords to the user's desktop terminal according to the order of sorting includes: designing the interface layout of each search keyword according to the screen width of the desktop terminal; The search keywords, the hot search pictures corresponding to the search keywords, and / or the hot search voices corresponding to the search keywords.

[0056] see figure 2 Pushing the search keywords to the user's desktop terminal according to the sorting order includes:

[0057] S21. Design the interface layout of each search keyword according to the screen width of the desktop terminal.

[0058] image 3 It exemplarily shows an interface layout of the display interface of the search keyword. see image 3 , on the display interface, the display a...

no. 3 example

[0064] Based on the above-mentioned embodiments of the present invention, this embodiment further provides a technical solution of a method for pushing search keywords. In this technical solution, obtaining search keywords related to the user's reading context and scene from at least one data source includes: mining user's reading context and scene related keywords from user history logs, Internet web pages and / or real-time search logs search keywords.

[0065] see Figure 5 , the push method of the search keyword includes:

[0066] S51. Mining search keywords related to the user's reading context and scene from user history logs, Internet webpages and / or real-time search logs.

[0067] Mining the search keywords from user history logs can obtain relevant search keywords according to historical data. For example, according to the user history log, after searching the Internet with the search word "next station", the user often uses the search word "city rail" to search the ...

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Abstract

The embodiment of the present invention discloses a search keyword push method and search keyword push device. The method comprises the following steps: acquiring search keywords associated with the reading contexts and scene of a user from at least one data source; estimating the corresponding click rate of the search keywords, and sequencing the search keywords according to the estimated click rate; and pushing the search keywords to a desktop terminal of the user according to a sequenced order. The search keyword push method and device provided by the embodiment of the present invention customize different search keywords for different users, thereby realizing personalized search keyword push.

Description

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Claims

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Application Information

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Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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