A method and device for pushing information

Abstract

The embodiment of the present invention discloses an information push method and device. The server stores keyword type combinations and recommendation information for each terminal, and stores a keyword group corresponding to the recommendation information for each recommendation information. According to the keywords contained in the information push request sent by the terminal, the server analyzes each keyword, determines the type corresponding to each keyword, and obtains the first type group; combines the first type group with the locally stored The keyword type combination is matched; when the matching is successful, according to the first keyword group corresponding to the first type group, the target information is searched in the locally stored recommendation information for the terminal, and the target information is pushed to the terminal. By applying the embodiment of the present invention, it is realized to interact with the user during the information pushing process, thereby pushing the information required by the user to the user.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to an information push method and device. Background technique [0002] Information push, that is, by automatically sending information to users, reduces the time for users to search on the Internet and provides convenience for users. Usually, the information push method is a one-way push method, which only pushes the latest or hottest information to the user, without considering the user's real interest or demand, such as some news, movie promotion and other information that pops up automatically. There are also some information push methods that determine the information to be pushed to the user according to the user's search history, but the user's search history cannot fully reflect the user's real interest or demand. In short, the existing information push method does not have a process of interacting with the user, and cannot guarantee that the information pushed to the ...

AI Technical Summary

Problems solved by technology

There are also some information push methods that determine the information to be pushed to the user based on the user's search history. However, the user's search history does not fully reflect the user's real interests or needs.

In short, the existing information push method does not have a process of interacting with the user, and cannot guarantee that the information pushed to the user is the information the user needs

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