Unlock instant, AI-driven research and patent intelligence for your innovation.

Message push method, device and system

A message push and message technology, applied in the Internet field, can solve problems such as single, low push efficiency, and inaccurate push, and achieve the effect of improving push efficiency

Active Publication Date: 2019-02-19
BEIJING QIHOO TECH CO LTD
View PDF3 Cites 0 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The influencing factors considered in this push method are only some pre-set static features, which are relatively single, and often cannot be accurately pushed to users who are interested in this news, and the push efficiency is not high.

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Message push method, device and system
  • Message push method, device and system
  • Message push method, device and system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0025] Hereinafter, exemplary embodiments of the present disclosure will be described in more detail with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure can be implemented in various forms and should not be limited by the embodiments set forth herein. On the contrary, these embodiments are provided to enable a more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

[0026] figure 1 It shows a flowchart of a message pushing method according to an embodiment of the present invention. Such as figure 1 As shown, the method includes the following steps:

[0027] Step S101: Obtain a message to be pushed, and select the push attribute characteristics of the message.

[0028] In a specific embodiment of the present invention, the server has a dedicated message push system for push...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

The invention discloses a message pushing method, device and system. The method includes: obtaining the message to be pushed, and selecting the push attribute feature of the message; obtaining the training sample data according to the feedback data of the message pushed to the pushed user; using the training sample data to train the model to generate model parameters; according to the The relevant attributes of the message and the relevant attributes of the user to be pushed determine the push attribute characteristic parameter of the message, and the push attribute characteristic parameter of the message and the model parameter are substituted into the model to obtain the probability of whether to push the message to the user to be pushed, Determine whether to push the message to the user to be pushed according to the probability. The present invention considers the click data of the pushed user on the message. The click data is an important factor reflecting whether the user is interested in the message. Using this push method, the message can be accurately pushed to the interested user, and the push efficiency is greatly improved.

Description

Technical field [0001] The present invention relates to the field of Internet technology, in particular to a message push method, device and system. Background technique [0002] Message push refers to sending a connection from the server to the terminal to transmit certain information. The push function is used in more and more scenarios in the development of mobile phones. For example, the news client on the mobile phone receives new push messages in real time, so that users can read the latest news information. [0003] In the message push technology, how to screen the target users is particularly important. In the prior art, before the server intends to push a message, it generally filters users through static matching. Specifically, the server first determines the features that need to be statically matched. Taking the red envelope message push as an example, the server selects features such as geographic location, product version, user attributes, etc.; based on these featu...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
Patent Type & Authority Patents(China)
IPC IPC(8): H04L12/58
CPCH04L51/214H04L51/58
Inventor 马璇常富洋王云飞李振博
Owner BEIJING QIHOO TECH CO LTD