Video advertisement interactive playing method and video advertisement interactive playing device

A technology of video advertisement and playing method, which is applied in the direction of image communication, selective content distribution, electrical components, etc., to achieve good advertising effect

Inactive Publication Date: 2016-11-23
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] In order to overcome the problem in the related art that the playback of video advertisements is difficult to meet the needs of users to quickly watch the...

Method used

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  • Video advertisement interactive playing method and video advertisement interactive playing device
  • Video advertisement interactive playing method and video advertisement interactive playing device
  • Video advertisement interactive playing method and video advertisement interactive playing device

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Embodiment Construction

[0047] Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numerals in different drawings refer to the same or similar elements unless otherwise indicated. The implementations described in the following exemplary embodiments do not represent all implementations consistent with this application. Rather, they are merely examples of apparatuses and methods consistent with aspects of the present application as recited in the appended claims.

[0048] In the following detailed description, numerous specific details are set forth in order to provide a comprehensive understanding of the application, but those skilled in the art will understand that the application may be practiced without these specific details. In other embodiments, well-known methods, procedures, components and circuits have not been described in detail so as n...

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Abstract

Embodiments of the invention disclose a video advertisement interactive playing method and a video advertisement interactive playing device. The method comprises the steps as follows: getting interaction information input by a user via an interaction window, wherein the interaction window includes a vision input window and a voice input window; and skipping video advertisement playing or shortening the time of video advertisement playing or replacing the current video advertisement according to the interaction information. According to the method provided by the invention, an interaction mode is used, so users can input specified interaction information to skip an advertisement, shorten the time of advertisement playing or replace an advertisement. Compared with pure video playing, advertisements can leave a deeper impression on users, the need of users to watch a feature film quickly is satisfied, and a better video advertising effect is achieved.

Description

technical field [0001] The invention relates to the field of software technology, in particular to a method and device for interactively playing video advertisements. Background technique [0002] Video ads are ads inserted in the main video, usually at the beginning and end of the main video. Video advertisement is currently the most common method adopted by video website advertisement promotion. In order to ensure the playback of the advertisement to achieve the advertising effect, the video advertisement is generally set to be non-skippable. Users must wait for the video advertisement to finish playing before watching the main video. However, from the perspective of users, they usually prefer to watch feature films rather than advertisements as soon as possible, and lack the active willingness to watch advertisements; from the perspective of video sites and businesses, they hope that video advertisements can achieve good advertising effects, but audio-visual advertisement...

Claims

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Application Information

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IPC IPC(8): H04N21/472H04N21/462
Inventor 杨光涛
Owner ALIBABA GRP HLDG LTD
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