Information display method and apparatus

Abstract

The invention discloses an information display method and apparatus. The method comprises the steps of receiving a search word; obtaining corresponding search promotion according to the search word and displaying the corresponding search promotion in a search result page; and when a triggering operation input for the corresponding search promotion by a user is detected, sending an asynchronous business request to a business system, and skipping to a target page according to the triggering operation. According to the method, the waiting time for viewing specific contents of the search promotion by the user can be shortened, and the display speed of the search promotion is increased, namely the display speed of the target page corresponding to the search promotion is increased by reducing business network interaction, so that the search experience of the user is improved.

Description

technical field [0001] The present invention relates to the technical field of search engines, in particular to an information presentation method and device. Background technique [0002] At present, search engines obtain corresponding search results according to the search words entered by users, and can also provide users with corresponding search promotions (such as advertising information) on the search results page. When users click search promotions on the search results page, the search The engine needs to go through the business system (such as the billing system) to perform anti-cheating and deduction processing, and then jump to the target page through the browser 200 or 302 after the billing processing is completed, so that the user can view the clicked search The specific content of the promotion. [0003] However, the above-mentioned method of first requesting billing from the billing system and then jumping to the target page virtually increases the interacti...

AI Technical Summary

Problems solved by technology

[0003] However, the above-mentioned method of first requesting billing from the billing system and then jumping to the target page virtually increases the interaction of the network, and the speed is an important indicator that affects the user's search experience, especially in 2G or poor network In some cases, this invisibly increased network interaction greatly wastes the time for users to view the specific content of search and promotion, reduces the stickiness between users and products, and deteriorates user search experience

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