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Advertising method for real-time joint frequency control in combination with conventional advertising based on redirection

A technology of advertising placement and targeted combination, applied in marketing, commerce, instrumentation, etc., can solve the problems of activity reporting, time-consuming, and inability to change.

Inactive Publication Date: 2017-06-06
天津数集科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, this technology also has some potential problems. For example, it cannot be changed during the event delivery period. It needs to wait until the end of an event to collect the number, and then carry out supplementary delivery after getting the potential crowd. time, and this practice will waste some exposure opportunities on non-target groups

Method used

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  • Advertising method for real-time joint frequency control in combination with conventional advertising based on redirection

Examples

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Embodiment Construction

[0016] Such as figure 1 As shown, a kind of advertising delivery method of the present invention based on redirection combined with traditional advertisement delivery for real-time joint frequency control includes the following steps,

[0017] Step S101: Real-time data collection, adding the monitoring code to the client's regular Internet advertisement placement activities, and collecting advertisement placement data in real time.

[0018] Step S102: Record user information, obtain a non-proprietary activity log through the data collected in step S101, and record the user's cookie or id information through the obtained activity log.

[0019] Step S103: Analysis of activity monitoring data, calculating and analyzing the flow, frequency, TA and regional activity monitoring data of each cookie or id according to the obtained activity log records and user cookie or id information.

[0020] Step S104: Integration of advertising campaigns, calculating the activity monitoring data ...

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Abstract

The invention relates to the technical field of Internet advertising and particularly to an advertising method for real-time joint frequency control in combination with conventional advertising based on redirection. The method comprises the following steps: S101, real-time data acquisition; S102, user information recording; S103, activity monitoring data analysis; S104: advertising activity integration; and S105, joint activity adjustment. The method associates a conventional advertising activity with an Internet programmed advertising activity, optimizes advertising activities in real time, reduces the number of unnecessary non-TA exposure times, can improve the click rate and conversion rate of the activities, and makes the activities highly efficient. Customers can obtain the data of the activities anytime and can modify advertising strategy in real time.

Description

technical field [0001] The invention relates to the technical field of Internet advertisement placement, in particular to an advertisement placement method based on redirection combined with traditional advertisement placement for real-time joint frequency control. Background technique [0002] Nowadays, the Internet advertising industry is developing rapidly, and more and more advertisers choose to reduce the cost of advertising in traditional media and increase its proportion on the Internet. The main reason for advertisers to choose this way is to see the high click-through rate and high conversion rate of Internet advertising. In order to make the advertising audience more accurate, redirection technology has begun to develop, and Internet advertising companies have begun to use this technology to provide users with Activity delivery, which will export the activity data after the activity is completed, and obtain the user's cookie or id from it, and obtain information su...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0244
Inventor 顾石张嘉亮闫金雷吕春辉宋禹衡
Owner 天津数集科技有限公司
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