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Recommendation method and device for aggregation page advertisements

A technology for advertising and advertising information, applied in the Internet field, can solve the problems of low advertising CTR and CVR, low advertising recommendation accuracy, poor flexibility, etc., and achieve the effect of improving accuracy and flexibility

Inactive Publication Date: 2017-06-13
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
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  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The above-mentioned first recommendation method does not fully consider the needs of users, making it difficult for the recommended advertisements to avoid harassing users, the accuracy of advertisement recommendation is not high, and the CTR and CVR of advertisements are low
The above-mentioned second recommendation method is based on the user's request for recommendation, which is cumbersome to operate and less flexible.

Method used

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  • Recommendation method and device for aggregation page advertisements
  • Recommendation method and device for aggregation page advertisements
  • Recommendation method and device for aggregation page advertisements

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Embodiment Construction

[0029] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0030] In order to understand the embodiments of the present invention more clearly, terms involved in this article are firstly introduced below.

[0031] LBS: location-based service, also known as location-appropriate service and mobile positioning service. Through the mobile operator's Wuxia Youdian communication network, such as Global System for Mobile Communication (GSM), Code Division Multiple Access (CDMA), or external positioning methods, such as Global Pos...

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PUM

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Abstract

The embodiment of the invention discloses a recommendation method and device for aggregation page advertisements. The recommendation method includes the steps that a recommendation device of the aggregation page advertisements can obtain advertisement information of to-be-recommended advertisements, and aggregation page advertisements access user labels and LBS information of users, first page advertisements are determined from the to-be-recommended advertisements according to the user labels, the LBS information and the advertisement information, and are displayed in a first page of a aggregation page, and if the first page receives accessing instructions for first target page advertisements, second page advertisements related to the first target page advertisements are displayed in a second page of the aggregation page, and therefore recommendation of the aggregation page advertisements is achieved. By means of the recommendation method and device for the aggregation page advertisements in the embodiment, the users can be deeply discovered based on the user labels (such as interests) and the LBS information, the advertisements suitable for the users are actively recommended for users, active triggering of the users is not required, and the accurate degree and the flexibility of the advertisements are improved.

Description

technical field [0001] The present invention relates to the technical field of the Internet, in particular to a method and device for recommending aggregation page advertisements. Background technique [0002] Aggregation page advertisement refers to the aggregation and display of multiple advertisements in a single page, and the optimization of advertisement click through rate (Click Through Rate, CTR) and advertisement conversion value (Click Value Rate, CVR) through technical means and techniques to improve the income of the advertising platform An innovative form of advertising. [0003] With the development of Internet technology, obtaining information such as life, entertainment and work through the Internet has become a part of people's life. In order to increase their popularity and promote their products, merchants often place advertisements through the Internet. There are two existing recommendation methods for aggregation page advertisements. One is to recommend...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0261G06Q30/0277
Inventor 邓丹若罗佳佳王倩陈俊良
Owner TENCENT TECH (SHENZHEN) CO LTD
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