Method and device for pushing information

A technology for pushing information and identifying information, applied in the computer field, can solve the problems of lack of pertinence in information push, insufficient utilization of search information, and differences

Active Publication Date: 2020-11-10
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Sometimes, the search information entered by the user may contain some special words, such as product words, brand words, etc. These special words in this type of search information clearly express the user's search needs. However, the existing information push The method is usually to directly load various push information on the webpage. These push information are obviously different from the user's search needs. Therefore, there are problems of insufficient use of search information and lack of pertinence in information push.

Method used

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  • Method and device for pushing information
  • Method and device for pushing information
  • Method and device for pushing information

Examples

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Embodiment Construction

[0026] The application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain related inventions, rather than to limit the invention. It should also be noted that, for the convenience of description, only the parts related to the related invention are shown in the drawings.

[0027] It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other. The present application will be described in detail below with reference to the accompanying drawings and embodiments.

[0028] figure 1 It shows an exemplary system architecture 100 to which embodiments of the method for pushing information or the apparatus for pushing information of the present application can be applied.

[0029] Such as figure 1 As shown, the system architecture 100 may ...

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PUM

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Abstract

The invention discloses a method and device for pushing information. According to the embodiment of the method, based on relation between searching information sent by a user through a terminal and each piece of identification information in a preset identification information set, whether or not the searching information is first type searching information is determined; if yes, target identification information is selected form the identification information set as response; according to the target identification information, information to be displayed is determined; the displaying style ofthe information to be displayed is determined, and the information to be displayed is pushed to the terminal according to the determined displaying style. According to the embodiment, the method anddevice achieve high-targeted information pushing.

Description

technical field [0001] The present application relates to the field of computer technology, specifically to the field of Internet technology, and in particular to a method and device for pushing information. Background technique [0002] With the continuous development of Internet technology, information search through the network has become a very important way for users to obtain information. For example, a user may obtain a search result page by inputting search information in a search engine. Sometimes, the search information entered by the user may contain some special words, such as product words, brand words, etc. These special words in this type of search information clearly express the user's search needs. However, the existing information push The way is usually to directly load various push information on the webpage, which is obviously different from the user's search needs, so there are problems of insufficient use of search information and lack of pertinence i...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/9535G06N20/00
Inventor 郑慧懿曹童心杨啸晗陶静
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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