Information push method and device
A technology for information pushing and to-be-pushed, applied in the computer field, can solve the problem of reducing the relevance between the information to be pushed and keywords, and achieve the effect of improving the relevance and pushing the information accurately
Active Publication Date: 2021-05-25
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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[0003] However, the existing information push method usually directly matches the keywords in the keyword set with the information to be pushed according to the semantics, which reduces the correlation between the information to be pushed and the keywords
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[0028] The application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain related inventions, rather than to limit the invention. It should also be noted that, for the convenience of description, only the parts related to the related invention are shown in the drawings.
[0029] It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other. The present application will be described in detail below with reference to the accompanying drawings and embodiments.
[0030] figure 1 Shown is an exemplary system architecture 100 that can be applied to an embodiment of the user terminal location-based information pushing method or the user terminal location-based information pushing apparatus of the present application.
[0031] Such as ...
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This application discloses an information push method and device. A specific implementation of the method includes: receiving an information acquisition request including search information sent by a terminal; matching the search information with keywords in the keyword set, and determining the matched keyword as a push keyword; searching the information set to be pushed and push the information to be pushed that has an association relationship with the push keyword, and push the information to be pushed that has an association relationship with the push keyword to the terminal, wherein the association relationship between the push keyword and the information to be pushed is determined by the following steps: respectively Obtain the description information of the information to be pushed and the first picture search result obtained by using the push keyword search; determine the degree of association between the information to be pushed and the push keyword based on the description information and the first picture search result; The thresholded information to be pushed is determined to have an associated relationship with the pushed keyword, which improves the accuracy of information pushed.
Description
technical field [0001] The present application relates to the field of computer technology, specifically to the field of Internet technology, and in particular to an information push method and device. Background technique [0002] Information push, also known as "network broadcasting", is a technology that reduces information overload by pushing the information that users need on the Internet through certain technical standards or protocols. Information push technology can reduce the time spent by users searching on the Internet by proactively pushing information to users. [0003] However, the existing information push method usually directly matches the keywords in the keyword set with the information to be pushed according to the semantics, which reduces the correlation between the information to be pushed and the keywords. Contents of the invention [0004] The purpose of this application is to propose an improved information push method and device to solve the techn...
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IPC IPC(8): G06F16/9535
Inventor 王山雨罗翔刘晓春韩友陈震李小康柳胜兵江焱刘斌新秦首科
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD