User life cycle recognition method, device, electronic equipment and storage medium

A technology of life cycle and identification method, applied in the field of data processing, it can solve the problems of inability to identify users and accurate and effective marketing of users.

Inactive Publication Date: 2018-03-09
BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, in this technical solution, the identification of the user life cycle is only performed based on the user's consumption behavior on the entire website, and it is impossible to determine which stage of the life cycle the user is in for each product category, so that it is impossible to further identify the user for the product category. Accurate and effective marketing

Method used

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  • User life cycle recognition method, device, electronic equipment and storage medium
  • User life cycle recognition method, device, electronic equipment and storage medium
  • User life cycle recognition method, device, electronic equipment and storage medium

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Embodiment Construction

[0035] Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many forms and should not be construed as limited to the embodiments set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of example embodiments to those skilled in the art. The same reference numerals denote the same or similar parts in the drawings, and thus their repeated descriptions will be omitted.

[0036] Furthermore, the described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided in order to give a thorough understanding of embodiments of the invention. However, those skilled in the art will appreciate that the technical solutions of the present invention may be practiced without one or more of the ...

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Abstract

The embodiment of the invention provides a user life cycle recognition method, device, electronic equipment and storage medium, and relates to the technical field of data processing. The user life cycle recognition method comprises the steps that historical behavior data of a user focusing on a target merchandise category is acquired; based on the historical behavior data, the stage of the user inthe user life cycle corresponding to the target merchandise category is determined. According to the technical scheme, the stages of the user in the user life cycle under various merchandise categories can be recognized, so that more precise and personalized marketing is conducted on the user under various merchandise categories.

Description

technical field [0001] The present invention relates to the technical field of data processing, in particular to a user lifecycle identification method, a user lifecycle identification device, electronic equipment, and a computer-readable storage medium. Background technique [0002] The user life cycle of a website can be understood as the entire development process of a user starting from establishing a relationship with the website to leaving the website at the end, that is, no longer using the website. Website operators generally hope that users will never lose. However, the loss of users is almost inevitable, so it is necessary to use appropriate marketing strategies for users at the right stage in order to reduce the loss of users as much as possible. [0003] Currently, in a technical solution, the user life cycle is divided into the following five stages according to the user's consumption behavior on the website: new user, active user, silent user, sleeping user, an...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q10/04G06Q30/02G06Q30/06
CPCG06Q10/04G06Q30/0201G06Q30/0255G06Q30/0601
Inventor 侯捷
Owner BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD
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