User portrayal configuring method and device based on user relation and computing equipment
A construction method and user technology, applied in the field of data processing, can solve the problems of protecting the interests of the platform, the platform cannot provide users with refined services, and the characteristics of users cannot be fully reflected
Inactive Publication Date: 2018-03-30
BEIJING QIHOO TECH CO LTD
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[0003] Existing user portrait construction methods mainly construct user portraits based on the user’s unary data, such as gender, age, occupation, constellation, height, weight, shopping type, brand preference and / or income, etc., and do not make full use of the factors The big data generated by the Internet, although the user portrait constructed by using the unary data can guide the platform, but it cannot fully reflect the characteristics of the user, so that the platform cannot provide users with refined services, and it is impossible for the user to be fraudulent, etc. Protect the interests of the platform when acting
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[0054] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.
[0055] figure 1 A schematic flow chart showing a method for constructing user portraits based on user relationships according to an embodiment of the present invention is shown. Such as figure 1 As shown, the method includes the following steps:
[0056] Step S100, acquiring user relationship information, and constructing a user relationship network according to the user relationship information.
[0057] In the embodiment of the ...
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The invention discloses a user portrayal configuration method and device based on a user relation, computing equipment and a computer storage medium. The method comprises the steps of obtaining user relation information, and constructing a user relation network according to the user relation information; conducting sampling processing on the user relation network to generate a user relation sequence; using a depth learning algorithm to study the user relation sequence to obtain a user binary feature vector corresponding to each user; utilizing the user binary feature vector to construct a userportrayal. According to the technical scheme, the user portrayal constructed based on the user relation information can fully reflect features of the user, thus more refined service can be conveniently provided for the user according to the user portrayal, and the shortcoming in the prior art that the quality of the user portrayal is low when only unitary data such as the age, the sex and the income of the user is depended on to construct the user portrayal is overcome.
Description
technical field [0001] The present invention relates to the technical field of data processing, in particular to a user portrait construction method, device, computing device and computer storage medium based on user relationships. Background technique [0002] With the continuous development of network and information technology, various platform applications are born. In order to improve the various functions of the platform, to facilitate the platform to provide users with better services, and to protect the interests of the platform, it is necessary to understand and analyze various aspects of users. information. At present, user information is often learned by constructing user portraits. [0003] Existing user portrait construction methods mainly construct user portraits based on the user’s unary data, such as gender, age, occupation, constellation, height, weight, shopping type, brand preference and / or income, etc., and do not make full use of the factors The big da...
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IPC IPC(8): G06F17/30G06K9/62
CPCG06F16/9535G06F18/214
Inventor 董健韩玉刚颜水成
Owner BEIJING QIHOO TECH CO LTD