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Search and sort method, search and sort device, search method and search device

A technology of sorting method and search method, which is applied in the Internet field to achieve the effect of improving click rate and transaction rate and rationalizing resource sorting

Active Publication Date: 2022-05-31
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] In view of the above problems, the purpose of this application is to propose a search and sort method, a search and sort device, a search method and a search device, so as to solve the problem in the prior art that the search results can only be fed back to all users uniformly, and to sort problem, it provides a more reasonable sorting of resources, and at the same time improves the click-through rate and transaction rate

Method used

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  • Search and sort method, search and sort device, search method and search device
  • Search and sort method, search and sort device, search method and search device
  • Search and sort method, search and sort device, search method and search device

Examples

Experimental program
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no. 1 example

[0055] FIG. 1 shows a flowchart of the search sorting method according to the first embodiment of the present application. Search and buy as a user here

[0056] S101, obtain the user's search keywords;

[0057] In this step, the content input by the user is the search keyword. For example, a user's search on the trading platform

[0058] S102, obtain at least one resource keyword corresponding to the search keyword;

[0059] In this step, for example, a plurality of merchants in the resource keyword thesaurus can be matched by means of matching.

[0062] S103, according to the resource keyword, determine a plurality of resources;

[0066] The quality is divided into the degree of relevance of the resource (advertising product) to the user's search keyword. Index by resource keyword

[0069] For example, some businesses only want to focus on regular customers, or only want to focus on certain specific groups of people.

[0070] Specifically, the target user here and the user's c...

no. 2 example

[0089] FIG. 2 shows a flowchart of a search sorting method according to a second embodiment of the present application. Search and buy as a user here

[0090] S201, obtain the user's search keywords;

[0095] S206, determining the ranking according to the adjusted weight and the quality score of each resource.

[0096] The above steps S201 to S206 may be the same as or similar to the steps S101 to S106 of the previous embodiment, and the corresponding descriptions

[0100] S203b, using the estimated quality points to sort, screen out multiple resources whose estimated quality points are higher than the specified value;

[0102] S204', calculate the quality score of each screened resource respectively.

[0103] The above-mentioned quality score may be a more accurate quality score relative to the estimated quality score in S203a. in actual operation

[0106] S2031, determine whether the user is a target user;

[0108] S2032, when judging that the user is a target user, adjust the e...

no. 3 example

[0114] FIG. 3 shows a flowchart of a search method according to a third embodiment of the present application. As shown in Figure 3, the method includes the following

[0115] S301, obtain the user's search keywords;

[0116] S302, determine at least one resource keyword corresponding to the search keyword;

[0117] S303, according to the resource keyword, determine multiple resources;

[0120] S306, return the search result according to the adjusted weight and the quality score of each resource.

[0121] Steps S301 to S305 can be the same as or similar to steps S101 to S105, and related content can refer to step S101

[0122] In step S306, a specified calculation method can be used, such as “sort score=K×adjusted weight×quality

[0125] using the estimated quality score ranking, screening out a plurality of resources whose estimated quality scores are higher than the specified value;

[0127] The quality score of each filtered resource is calculated separately.

[0129] determine...

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Abstract

The embodiment of the present application proposes a search and sort method, a search and sort device, a search method and a search device. The search and sort method includes: obtaining a user's search keyword; determining at least one resource keyword corresponding to the search keyword; according to The resource keyword determines a plurality of resources; determines the quality score of each resource; adjusts the weight of resources matching the user's characteristic information according to the user's characteristic information; according to the adjusted weight and the each A resource's quality score determines the ranking. In the embodiment of this application, when a user initiates a search, the weight of the resource can be adjusted according to whether the user's feature information matches the resource, and then the quality score of each resource and the adjusted weight can be used to calculate the ranking score of each product , sorted according to the sorting score. In this way, it is possible to provide key marketing for target users, rationalize resource sorting, and increase click-through and transaction rates.

Description

Search ranking method, search ranking device, search method, and search device technical field [0001] The application relates to the field of the Internet, and in particular to a search sorting method, a search sorting device, a search method and Search for devices. Background technique [0002] In the online platform transaction, the ranking of search results is an important way to attract users whether to continue browsing the website. method, when the user enters a keyword, if most of the searched resources (commodities) are expected, the user will The trading platform has a favorable impression; if the resources searched by the user after entering the keywords are not what they want, they will not be interested in the trading platform. Platforms create distrust. To this end, each trading platform and the merchants in the trading platform are committed to finding out how to best meet the The way in which a user searches for an expected item and recommends it to t...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/9538G06F16/9535G06Q30/02
CPCG06F16/951G06Q30/0201
Inventor 李嘉森
Owner ALIBABA GRP HLDG LTD