Method and device for customizing route of advertisement delivery on bus body based on map data

Abstract

The invention provides a method and a device for customizing a route for advertising on a bus body based on map data. The method includes: obtaining bus station data and bus line data from map data; mining the map data, bus station data, and bus line data to extract the characteristic attributes of each bus line; For the characteristic attributes of each bus line, select one or more bus lines that match the characteristic attributes, and then generate a bus body advertising route plan; visually display the bus lines and their characteristic attribute information in the route plan. The embodiment of the present invention can formulate a delivery plan for bus routes in a targeted manner to ensure the effect of advertisement delivery. Moreover, the embodiment of the present invention also uses visualization technology to display the information of the delivery plan, which better helps manual comparison, cognition and understanding of the effect of advertisement delivery; and realizes the customization of personalized delivery schemes with the help of human-computer interaction technology.

Description

technical field [0001] The invention relates to the technical fields of artificial intelligence and big data, in particular to a method and device for customizing routes for advertising on bus bodies based on map data. Background technique [0002] With the development of cities and public transport systems, public transport has become one of the most important means of transportation for urban residents, and it is also a very penetrating outdoor advertising medium. Although the bus carries a large number of user groups every day, the target advertising revenue has not been very effective. The main reason is that it still relies on the traditional simple and rough pricing method, which is generally based on the urban area covered by a bus line or the cost of a bus. The number of passengers on board is used to evaluate the effectiveness of advertising on bus routes and set prices. In fact, this cannot scientifically assess the actual ad delivery performance-to-revenue ratio....

AI Technical Summary

Problems solved by technology

[0003] Due to the variety and complexity of urban bus lines, the passenger flow at bus stations varies greatly at different times. In addition, each bus line will pass through different functional areas and different types of passengers, resulting in different advertising effects in different fields. Therefore, relying solely on bus lines Length and passenger flow are difficult to scientifically and accurately evaluate the effect of advertising routes, and it is urgent to solve this problem

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