Method, device and electronic equipment for generating route scheme for advertisement delivery on bus body

Abstract

The invention provides a method, device and electronic equipment for generating a route scheme for placing advertisements on a bus body. The method includes: setting an advertisement delivery requirement including at least one of the time range, the number of bus lines, the length range of the bus line and the passenger flow range of the bus line; according to the advertisement delivery intention, selecting the delivery mode of functional theme area coverage or administrative division coverage; According to the needs and intentions of advertising, match the characteristic attributes of each bus line, including the length of the bus line, the passenger flow throughout the day, the distribution of functional topics, and the distribution of administrative divisions, and select one or more bus lines that match the characteristic attributes. And then generate the bus body advertisement delivery route scheme. The route scheme for placing advertisements on the bus body generated in the embodiment of the present invention can ensure the effect of placing advertisements.

Description

technical field [0001] The invention relates to the technical fields of artificial intelligence and big data, in particular to a method, device and electronic equipment for generating a bus body advertising route scheme. Background technique [0002] With the development of cities and public transport systems, public transport has become one of the most important means of transportation for urban residents, and it is also a very penetrating outdoor advertising medium. Although the bus carries a large number of user groups every day, the target advertising revenue has not been very effective. The main reason is that it still relies on the traditional simple and rough pricing method, which is generally based on the urban area covered by a bus line or the cost of a bus. The number of passengers on board is used to evaluate the effectiveness of advertising on bus routes and set prices. In fact, this cannot scientifically assess the actual ad delivery performance-to-revenue rati...

AI Technical Summary

Problems solved by technology

[0003] Due to the variety and complexity of urban bus lines, the passenger flow at bus stations varies greatly at different times. In addition, each bus line will pass through different functional areas and different types of passengers, resulting in different advertising effects in different fields. Therefore, relying solely on bus lines Length and passenger flow are difficult to scientifically and accurately evaluate the effect of advertising routes, and it is urgent to solve this problem

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