Method, device, and electronic equipment for customizing routes for advertisement delivery on bus body
A technology for bus routes and advertisement placement, which is used in advertisements, data processing applications, instruments, etc., and can solve the problems of different advertisement effects, difficulty in scientifically and accurately evaluating the effect of advertisement placement routes, and large differences in passenger flow.
Active Publication Date: 2021-11-26
BEIJING QIHOO TECH CO LTD
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Problems solved by technology
[0003] Due to the variety and complexity of urban bus lines, the passenger flow at bus stations varies greatly at different times. In addition, each bus line will pass through different functional areas and different types of passengers, resulting in different advertising effects in different fields. Therefore, relying solely on bus lines Length and passenger flow are difficult to scientifically and accurately evaluate the effect of advertising routes, and it is urgent to solve this problem
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[0131] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.
[0132] In order to solve the above-mentioned technical problems, an embodiment of the present invention provides a method for customizing a route for advertising on a bus body. figure 1 A flow chart of a method for customizing a route for advertising on a bus body according to an embodiment of the present invention is shown. Such as figure 1 As shown, the method may include the following steps S102 to S108.
[0133] Step S102, co...
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The invention provides a method, a device and an electronic device for customizing a route for advertising on a bus body. The method includes: collecting data related to buses to obtain multi-source heterogeneous data sources; mining and processing multi-source heterogeneous data sources to extract the characteristic attributes of each bus line; matching each bus line according to the needs and intentions of advertisement delivery Select one or more bus lines that match the characteristic attributes, and then generate a bus body advertising route plan; visually display the bus routes and their characteristic attribute information in the route plan. The technical method provided by the embodiment of the present invention can formulate a public transport line placement plan in a targeted manner, ensuring the effect of advertisement placement. Moreover, the embodiment of the present invention also uses visualization technology to display the information of the delivery plan, which can better help humans compare, recognize and understand the effect of advertisement delivery; and realizes the customization of personalized delivery schemes by means of human-computer interaction technology.
Description
technical field [0001] The invention relates to the technical fields of artificial intelligence and big data, in particular to a method, device and electronic equipment for customizing routes for advertising on bus bodies. Background technique [0002] With the development of cities and public transport systems, public transport has become one of the most important means of transportation for urban residents, and it is also a very penetrating outdoor advertising medium. Although the bus carries a large number of user groups every day, the target advertising revenue has not been very effective. The main reason is that it still relies on the traditional simple and rough pricing method, which is generally based on the urban area covered by a bus line or the cost of a bus. The number of passengers on board is used to evaluate the effectiveness of advertising on bus routes and set prices. In fact, this cannot scientifically assess the actual ad delivery performance-to-revenue ra...
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IPC IPC(8): G06Q30/02
CPCG06Q30/0244G06Q30/0265G06Q30/0271
Inventor 王浩杨康庞旭林张晨
Owner BEIJING QIHOO TECH CO LTD