A method and device for integrating user information from multiple data sources

A technology of multiple data sources and user information, applied in the fields of digital data information retrieval, special data processing applications, database models, etc., can solve the problems of association and identification of users of multiple data sources, and achieve the effect of solving the problem of user identification.

Active Publication Date: 2020-02-11
BEIJING GRIDSUM TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] In view of this, the object of the present invention is to provide a multi-data source user information integration method and device, to overcome the problems existing in the prior art, and further effectively solve the problem of associated identification of multi-data source users due to ID fragmentation

Method used

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  • A method and device for integrating user information from multiple data sources
  • A method and device for integrating user information from multiple data sources
  • A method and device for integrating user information from multiple data sources

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0058] Embodiment 1 of the present invention provides a multi-data source user information integration method, which is suitable for data management platforms or fields where multi-channel user integration needs are required, and aims to integrate multiple data sources through a set of better integration and identification logic The ID information of the ID map is included in the ID map, so that through the continuous integration and association of ID information from multiple data sources in the ID map, it provides convenience for subsequent precision marketing, crowd portrait analysis, or association identification of multi-data source users in personnel tracking scenarios.

[0059] refer to figure 1 Shown is a flowchart of a method for integrating user information from multiple data sources, the method may include the following steps:

[0060] Step 101. Obtain ID information to be integrated provided by a data source to be integrated among multiple data sources, and the ID ...

Embodiment 2

[0092] In the second embodiment, refer to figure 2 The flow chart of the method for integrating user information from multiple data sources is shown, and the method may also include the following steps:

[0093] Step 201. If there is no internal ID entry matching the first ID entry to be integrated, generate a new primary key for the first ID entry to be integrated, and combine the first ID entry to be integrated with the The association relationship between the new primary keys is added to the ID map.

[0094] Specifically, if there is no internal ID entry matching the first ID entry to be integrated in the ID map, it means that the associated information of the first ID entry to be integrated in multiple data sources has not been established in the ID map, Based on this, a new primary key can be generated and issued for the unmatched first ID entry to be integrated, and the association between the first ID entry to be integrated and the new primary key is added to the ID m...

Embodiment 3

[0097] In the third embodiment, refer to image 3 The flow chart of the method for integrating user information from multiple data sources is shown, and the method may also include the following steps before the step 102:

[0098] Step 301, when there are more than one ID entries to be integrated, determine whether there is a field value in the more than one ID entries to be integrated that will cause the association of multiple ID entries to be integrated beyond a predetermined number, and the The field value is the value of the non-unique user identification field;

[0099] Step 302, if it exists, perform abnormality detection on the plurality of ID entries to be integrated caused by the field value, and discard the field value in the non-abnormal ID entry to be integrated when no abnormality is detected ; When an exception is detected, discard the abnormal to-be-integrated ID entry.

[0100] This embodiment provides a solution for abnormal handling of the ID items to be i...

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Abstract

The invention discloses a multi-data source user information integration method and device. In the method, when the ID entry to be integrated matches more than one primary key in the ID map, the ID entry to be integrated matches more than one primary key in the ID map. According to the first preset evaluation method, determine the first target primary key with the highest correlation with the ID entry to be integrated from the more than one primary key, and integrate the ID entry to be integrated In the internal ID entry corresponding to the first target primary key, the IDs to be integrated that are matched to more than one primary key / internal ID entry in the ID map are finally realized to be effectively integrated and associated into the ID map, Thus, the present invention solves the problem that the prior art cannot effectively integrate and normalize such entries (entries to be integrated that match multiple internal ID entries in the ID map), and on this basis, it can further effectively solve the problem of multi-data source user Identify the problem.

Description

technical field [0001] The invention belongs to the technical field of multi-channel user integration and user identification, and in particular relates to a multi-data source user information integration method and device. Background technique [0002] In today's mobile Internet era, the channels for users to access the network and media are becoming more diverse and fragmented. The same user often has multiple different IDs (Identity, identification number) in different channels / data sources, just like the same user on a web page Multiple data sources such as mobile terminal and mobile App terminal have different IDs, and different IDs are used to access the network or media under different data sources. [0003] This will bring great challenges to the current Internet marketing. Brands, e-commerce companies, game companies, etc. cannot identify a single user through a unified ID, nor can they track all behaviors and interactions of a single user in the entire life cycle. ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/22G06F16/2455G06F16/2457G06F16/28
CPCG06F16/9024G06Q30/0201G06F16/2365
Inventor 渠敬伟张光增李雪怡
Owner BEIJING GRIDSUM TECH CO LTD
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